S.Korea's Igaworks inks deal with Thai ad agency for data solutions

The company introduced customer data platform Dfinery to Thai companies

S.Korea's Igaworks inks deal with Thai ad agency for data solutions
Eun-Yi Ko 1
2023-03-03 10:49:22 koko@hankyung.com
Advertising & Marketing

Igaworks, a big data platform company from South Korea, announced on Thursday a strategic partnership and solution supply deal with YDM Thailand, the leading digital advertising agency in Thailand. The contract was signed at the MarTech Conference & Expo in Bangkok, Thailand, on the day before.

Together with YDM Thailand, Igaworks introduced Dfinery, a customer data platform (CDP) to Thai companies at the conference. This marks Igaworks' second entry into the global market after Vietnam.
"We will significantly expand the data-driven marketing ecosystem in the Asia-Pacific region through close cooperation with Igaworks," said Tanapon Subsomboon, CEO of YDM Thailand.

"We will accelerate our entry into the global market, expand our sales channels, and strengthen our growth momentum," said Ma guk-seong, CEO of Igaworks.

Write to Eun-Yi Ko at koko@hankyung.com
#IGA Works #YDM Thailand #customer data platform #CDP #data-driven marketing ecosystem #korea igaworks vietnam #korea igaworks thailand

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