Nexen Tire partners with San Diego Padres

Its brand logo will be attached to the home plate, outfield banners, and mound at Petco Park

Nexen Tire partners with San Diego Padres
Nan-Sae Bin 1
2024-03-27 17:19:40 binthere@hankyung.com
Advertising & Marketing

South Korea's Nexen Tire Corp. announced on Wednesday that it partnered with US Major League Baseball (MLB) team San Diego Padres.

The Padres, founded in 1969, are an MLB team based in San Diego, California, and compete in the National League West.

The club is well-known among South Korean baseball fans as South Korea's Ha-Seong Kim is a Padres player.

With this partnership, Nexen Tire plans to enhance its brand recognition in North America by exposing its brand through the home plate, outfield banners, and the mound at Petco Park.

The company plans to showcase its EV tires through commercials during game broadcasts to promote its brand value.

Various marketing activities, including dealer and local Korean community events. 

Nexen Tire engages in sports marketing activities, sponsoring teams such as the Anaheim Ducks, Chicago Blackhawks, and New York Rangers in the National Hockey League to leverage National Basketball Association (NBA) and MLB games to promote its brand.

Write to Nan-Sae Bin at binthere@hankyung.com
#Nexen Tire #San Diego Padres #Major League Baseball #Petco Park #EV tires

Nexen Tire invests $1.3 bn to build US factory

Nexen Tire invests $1.3 bn to build US factory

Nexen Tire's Changnyeong plant  South Korea's Nexen Tire Corp. plans to invest $1.3 billion (1.73 trillion won) to build its first-ever factory in the United States. Starting from 2028, the company aims to produce 30,000 tires per day to increase its market share in the local market.Nexe

Nexen Tire develops AI-based tech for road surface detection

Nexen Tire develops AI-based tech for road surface detection

Nexen Tire Corp. on Monday said it developed technology for road surface detection and analysis of tire braking distance using artificial intelligence (AI) and big data.Jointly with Hyundai Motor Co., Kia Corp. and Inha University under an industry-academia research project, Nexen Tire gathere

Nexen Tire and Design Council Busan join hands for futuristic models

Nexen Tire and Design Council Busan join hands for futuristic models

Nexen develops 3 new tires in partnership with Design Council Busan Nexen Tire said on Thursday that it has developed three types of future concept tires, including "BTR," "Mearth," and "Nocturne," in collaboration with nine students specializing in product design affiliated with the Design C

Nexen Tire invests in US urban air mobility startup ANRA Technologies

Nexen Tire invests in US urban air mobility startup ANRA Technologies

Nexen Tire invests in US urban air mobility startup ANRA Nexen Tire Corp., Korea’s third-largest tire maker, has made an undisclosed amount of equity investment in ANRA Technologies, a US urban air mobility startup.Nexen Tire said on Monday it is investing in ANRA through Next Century Ven
(* comment hide *}