S.Korea's Air Premia, T'way compete for golden routes to Europe

Both low-cost carriers are scrambling to secure flights to the Continent amid Korean Air's bid to acquire Asiana

S.Korea's Air Premia, T'way compete for golden routes to Europe
Hyung-Kyu Kim 2
2023-05-08 11:14:05 khk@hankyung.com
Airlines

South Korea's low-cost carriers (LCC) Air Premia and T'way Air Co. are competing to secure "golden routes" to Europe that Korean Air must give up to acquire Asiana. 

This LCC contest is apparently turning into a battle over pride as the growth potential of both carriers could differ depending on whether they secure such flights.

Airline industry sources on Sunday said the European Commission (EC) by early August will name carriers to take Korean Air Lines Co.'s slots, or the permissible number of takeoffs and landings per hour, on routes from Incheon to destinations like Paris, Rome, Frankfurt, Germany, and Barcelona, Spain. This measure seeks to alleviate fears over a route monopoly if Korean Air takes over Asiana Airlines Inc.. 

Air Premia was the first to make a move, recently submitting a letter of intent (LOI) and investment plan to the EC through Korean Air. Founded in 2017, the LCC is touting its operation of long-distance routes such as Incheon-Los Angeles.

The EC is reviewing the proposal based on Air Premia's aircraft retention plan.

Before Air Premia could secure these routes, however, T'way suddenly appeared as a competitor. Since February last year, when the world remained in the throes of the COVID-19 pandemic, the latter has prepared to launch long-haul flights by acquiring large aircraft like the Airbus A330-300.

“We plan to submit an LOI to the EC soon,” a company source said.

The reason both LCCs are competing for Europe-bound routes is to break away from their battle for short-distance flights and start long-haul ones, starting with premium destinations like Paris and Rome. A factor that explains this trend is Air Premia CEO Yoo Myung-sub and T'way CEO Jeong Hong-geun both used to work for Korean Air.

Airline industry pundits say both LCCs have major strengths and that the EC's response will probably decide the outcome of their competition. Thus Air Premia's long-haul flight experience, with its Los Angeles route featuring four large Boeing 787 Dreamliners of Korean Air and planned launch this month of a New York route and one next month for Frankfurt, is pitted against T'way's 13 years of operational know-how.

"We plan to add five large planes next year and 19 more by 2030," an Air Premia source said.

“Air Premia cannot match our know-how in running many overseas branches," a T'way source said. "We plan to secure more large planes capable of going to Europe."

Write to Hyung-Kyu Kim at khk@hankyung.com

Korean Air, Asiana to increase award seats ahead of merger

Korean Air, Asiana to increase award seats ahead of merger

Aircraft of Korean Air and Asiana at Incheon International Airport, South Korea’s main gateway (Courtesy of Yonhap) Korean Air Lines Co. and Asiana Airlines Inc. are set to increase award seats while revising their membership terms and conditions to help customers use up travel miles befo

S.Korea's Air Premia to launch Incheon-New York route in May

S.Korea's Air Premia to launch Incheon-New York route in May

Air Premia, a South Korean hybrid service carrier, announced on Friday the launch of a new air route between Incheon and New York from May 22. This new route marks the carrier's second route to the Americas, following the Los Angeles route that opened in October last year.The flights to N

EU launches antitrust probe on Korean Air-Asiana deal

EU launches antitrust probe on Korean Air-Asiana deal

Korean Air and Asiana Airlines aircraft at Incheon International Airport (Courtesy of Yonhap) The European antitrust regulator opened a full-scale probe on the proposed takeover of Asiana Airlines Inc. by Korean Air Lines Co., given concerns that the deal to create the world’s No. 7 carri

T'way Air completes IOSA recertification process

T'way Air completes IOSA recertification process

South Korea's low-cost carrier T'way Air Co. said on Monday that it has completed the IATA Operational Safety Audit (IOSA) recertification from the International Air Transport Association (IATA), proving its safety and excellence at an international level.IOSA is a certification system created

Chinese regulator approves Korean Air-Asiana merger

Chinese regulator approves Korean Air-Asiana merger

The merger between South Korea's two leading airlines Korean Air Lines Co. and Asiana Airlines Inc. passed a hurdle as China's antitrust watchdog gave the green light for the deal.According to Korean Air on Monday, China's State Administration for Market Regulation (SAMR) approved Korean Air's

Korean Air resumes regular staff recruitment for 1st time in 3 years

Korean Air resumes regular staff recruitment for 1st time in 3 years

Korean Air Lines Co. for the first time in three years has resumed regular staff recruitment that was suspended by the COVID-19 pandemic.Airline industry sources on Friday said the nation's largest air carrier is accepting through Dec. 30 applications for entry-level and experienced positions

UK grants de facto approval of Korean Air's Asiana takeover

UK grants de facto approval of Korean Air's Asiana takeover

Aircraft of Korean Air and Asiana on a runway of Gimpo International Airport, South Korea (Courtesy of Yonhap) The UK's top watchdog for market competition on Monday accepted corrective measures submitted by Korean Air Lines Co. on its proposed takeover of Asiana Airlines Inc. in what industry

S. Korea's T'way Air to resume Incheon-Chiang Mai route

S. Korea's T'way Air to resume Incheon-Chiang Mai route

South Korea's budget carrier T'way Air on Wednesday said it will resume from Nov. 28 its flight linking Incheon and Chiang Mai, Thailand, with seven weekly flights.The route was suspended two years and 10 months ago due to the outbreak of the COVID-19 pandemic.The Thailand-bound flight will de

(* comment hide *}