Hyundai Mobis showcases trailer reverse assistance system in US

The company's research center in Detroit unveils 21 advances at an open house for client companies like GM

Hyundai Mobis' trailer reverse assistance system 
Hyundai Mobis' trailer reverse assistance system 
Nan-Sae Bin 1
2023-09-14 15:19:35 binthere@hankyung.com
Automobiles

South Korea's automotive parts maker Hyundai Mobis is boosting its presence in North America by unveiling technologies tailored for the market such as a trailer reverse assistance system.

The company on Thursday said it recently held an open house at Hyundai Mobis Technical Center of North America in Detroit, inviting figures from automotive client companies such as GM and Stellantis.

Through demonstrations, the event showcased Hyundai Mobis-developed technology tailored for the North American market.

The company's trailer reverse assistance system received the most attention from participants.

This technology automatically controls and operates the steering wheel based on the rear camera image when reversing a vehicle with a trailer, having the same function of a self-parking trailer.

Unlike South Korea, North America has high demand for pickup trucks that often tow trailers. After seeing that drivers of trailer-attached vehicles had difficulty in reverse parking, Hyundai Mobis applied its self-driving technology to develop the system.

The company installed the system on the Hyundai sport utility vehicle Genesis GV60 to allow participants to experience it firsthand.

In addition, Hyundai Mobis unveiled 21 new technologies at the open house like a system for monitoring a driver's bio signals and electronic parking brake for pickup trucks.

North America is the company's top market, with orders in the first half of this year worth $2.28 billion.

Write to Nan-Sae Bin at binthere@hankyung.com

Hyundai Mobis eyes over 30% growth in Europe through 2030

Hyundai Mobis eyes over 30% growth in Europe through 2030

Axel Maschka, executive vice president and head of Hyundai Mobis' Business Division, announces the Mobis Mobility Move 2.0 strategy at IAA Mobility 2023 in Munich, Germany on Sept. 4 (Courtesy of Hyundai Mobis)  MUNICH, GERMANY – Hyundai Mobis Co., an auto part-making unit of Hyundai

Hyundai Mobis wins EV component supply deal from VW

Hyundai Mobis wins EV component supply deal from VW

The Volkswagen ID.4 EV. Hyundai Mobis wins a deal to supply a key component for Volkswagen’s next-generation EV platform (File photo, Courtesy of Volkswagen) South Korea’s Hyundai Mobis Co. has bagged a deal purportedly worth billions of dollars to supply a key electric vehicle comp

Hyundai Mobis overtakes Japan's Aisin on global auto parts market

Hyundai Mobis overtakes Japan's Aisin on global auto parts market

South Korea's Hyundai Mobis has surpassed Japan's Aisin, its biggest competitor in auto parts excluding batteries, to break into the top five on the global market.A car industry source on Tuesday said that on the list of the Top 100 Global Auto Parts Suppliers of the Detroit-based Automotive N

Hyundai Mobis exceeds $770 bn in R&D investment in 2023

Hyundai Mobis exceeds $770 bn in R&D investment in 2023

South Korea's car parts maker Hyundai Mobis is turning into a software-oriented mobility company by investing over 1 trillion won ($772.3 million) in R&D for the third consecutive year. The company's continued raising of R&D investment has led to more applications for new patents and

Hyundai Mobis to lead mobility platform innovation: CEO Cho

Hyundai Mobis to lead mobility platform innovation: CEO Cho

(Left to Right) Jeffrey Helner, team leader, Mobis Technical Center of North America, Cheon Jae-seung, head of FTCI (Future Technology Convergence Institute) and Hyundai Mobis President Cho Sung-hwan on stage at CES 2023 with the M.VISION TO, a new future mobility concept vehicle, in Las Vegas on

Hyundai Mobis test-drives 'crab walking car' on public roads

Hyundai Mobis test-drives 'crab walking car' on public roads

South Korea's Hyundai Mobis has verified through test-drives of a demonstration vehicle on public roads the real-life use of the company's e-corner system, which enables in-place wheel rotation and horizontal driving. Wheels on a conventional car can only move 30-40 degrees left and right, bu

Hyundai Mobis aims to win $1 bn in China orders in 2023

Hyundai Mobis aims to win $1 bn in China orders in 2023

South Korea's leading auto parts supplier Hyundai Mobis announced that it will win $1 billion this year in China, the world's largest electric vehicle market. The plan is to exceed last year's record of $900 million in orders with Hyundai Mobis' own electric vehicle platform optimized for el

(* comment hide *}