Its sibling Hyundai Motor also performed well in the US market. It saw its EV sales jumping 21.5 on-year to 16,815 units in the US in the second quarter, although its market share came to 5.1% there, slightly below Kia’s.
The sales growth by the two carmakers under Hyundai Motor Group came at the expense of top player Tesla Inc.’s decline. The indisputable No. 1 EV maker saw its market share inch down to 49.7% in the second quarter.
It marked the first time that Telsa’s market share fell below 50% in the US EV segment since 2018.
The EV9, Kia’s flagship electric SUV, drove its sales growth. The bulky six-seat SUV caught on among US drivers.
| Kia's EV sales in the first half of 2024 | ||
| US (in units) | Worldwide (in units) | |
| EV9 | 9,671 | 19,297 |
| EV6 | N/A | 35,890 |
| Niro EV | N/A | 28,124 |
| Total EV sales for Kia | N/A | 98,060 |
| (Source: Kia, Korea Automobile Manufacturers Association) | ||
| Kia's sales in South Korea | ||
| H1, 2024 | H1, 2023 | |
| Sales in units | 275,021 | 292,823 |
| Market share | 34.6% | 32.8% |
| (Source: Kia, Korea Automobile Manufacturers Association) | ||
| Kia's domestic sales by model (in units) | ||
| Sorento | 49,588 | |
| Carnival | 44,868 | |
| Sportage | 39,299 | |
| Seltos | 29,202 | |
| (Source: Korea Automobile Manufacturers Association) | ||
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