Nexen Tire N'FERA Supreme surpasses 1 mn sales

The premium tire boasts a wide lineup from luxury sedans to SUVs

Nexen Tire N'FERA Supreme surpasses 1 mn sales
Jin-Won Kim 1
2024-09-09 10:56:31 jin1@hankyung.com
Automobiles

South Korea’s Nexen Tire Corp. said on Sunday its premium high-performance all-season tire N’FERA Supreme has exceeded 1 million cumulative sales since its April 2021 launch.

The N’FERA Supreme features pattern blocks from the inner shoulder to the central tread, reducing vehicle vibrations for a smoother ride.

Nexen Tire claims the tire produces notably less noise than competitors in its class.

The tire has been selected as original equipment for vehicles like Hyundai Motor Co. ’s mid-size sedan Grandeur's new model, appealing to quality-conscious consumers.

Nexen Tire reported that 85% of customers using its NEXT Level tire rental and on-site installation service, introduced in South Korea in 2015, have chosen the N’FERA Supreme as replacement tires.

Available in sizes from 16 to 22 inches, the N’FERA Supreme is suitable for sedans, sport utility vehicles (SUVs), and electric vehicles.

Nexen Tire supplies premium tires like the N’FERA Primus AS T1 and The New N’FERA AU7 as original equipment for 115 models from 28 global automakers, including Porsche, Mercedes-Benz, and BMW.

Write to Jin-Won Kim at jin1@hankyung.com

Nexen Tire partners with San Diego Padres

Nexen Tire partners with San Diego Padres

South Korea's Nexen Tire Corp. announced on Wednesday that it partnered with US Major League Baseball (MLB) team San Diego Padres.The Padres, founded in 1969, are an MLB team based in San Diego, California, and compete in the National League West. The club is well-known among South Korean base

Nexen Tire invests $1.3 bn to build US factory

Nexen Tire invests $1.3 bn to build US factory

Nexen Tire's Changnyeong plant  South Korea's Nexen Tire Corp. plans to invest $1.3 billion (1.73 trillion won) to build its first-ever factory in the United States. Starting from 2028, the company aims to produce 30,000 tires per day to increase its market share in the local market.Nexe

Nexen Tire develops AI-based tech for road surface detection

Nexen Tire develops AI-based tech for road surface detection

Nexen Tire Corp. on Monday said it developed technology for road surface detection and analysis of tire braking distance using artificial intelligence (AI) and big data.Jointly with Hyundai Motor Co., Kia Corp. and Inha University under an industry-academia research project, Nexen Tire gathere

Nexen Tire and Design Council Busan join hands for futuristic models

Nexen Tire and Design Council Busan join hands for futuristic models

Nexen develops 3 new tires in partnership with Design Council Busan Nexen Tire said on Thursday that it has developed three types of future concept tires, including "BTR," "Mearth," and "Nocturne," in collaboration with nine students specializing in product design affiliated with the Design C

Nexen Tire invests in US urban air mobility startup ANRA Technologies

Nexen Tire invests in US urban air mobility startup ANRA Technologies

Nexen Tire invests in US urban air mobility startup ANRA Nexen Tire Corp., Korea’s third-largest tire maker, has made an undisclosed amount of equity investment in ANRA Technologies, a US urban air mobility startup.Nexen Tire said on Monday it is investing in ANRA through Next Century Ven

(* comment hide *}