Whoo, LG Household & Health Care's premium skincare brand South Korean cosmetics giants failed to win over Chinese consumers at the 618 Shopping Festival, one of the largest online annual shopping events in China. Including LG Household & Health Care Ltd. and Amorepacific Corp., none of
Amorepacific’s booth during BTS concert in Los Angeles, California, in November 2021 South Korea’s major cosmetics makers are trying to lure more customers in North America as the K-beauty boom has been weakening in China, the world’s top consumer market.Amorepacific Corp. sho
Dear Dahlia store at Galeries Lafayette in Paris, France South Korean cosmetics brand Dear Dahlia successfully opened a boutique in Europe’s largest department store in 2019 – just two years after the launch of the brand.After opening a store at Galeries Lafayette in Paris,
Cosmetics industry sees continued export growth for two straight decades K-beauty has emerged as a global trend, thanks to the development of innovative products and the flourishing Korean wave, or hallyu. In particular, cosmetics are among the export items showing a steady export growth trend si
South Korea's fashion and beauty companies are jumping on the environmental, social, governance (ESG) bandwagon to lure more environmentally conscious consumers.Local upcycling company Morethan is a startup fostered by SK Innovation Co. and a leading example of the environmental marketing trend in K