CJ Olive Young introduces Beauty Box filled with K-beauty products

Consumers can understand K-beauty trends as the box has carefully selected 10 items based on a seasonal concept

CJ Olive Young introduces Beauty Box filled with K-beauty products
Jiyoon Yang 1
2023-04-06 15:12:24 yang@hankyung.com
Beauty & Cosmetics

South Korea's health and beauty store chain operator CJ Olive Young Co. announced on Thursday that it will introduce its K-beauty curation service called Beauty Box on Global Mall, an online store for shoppers across the world.

Beauty Box is a service aimed at increasing the global recognition of small- and medium-sized enterprise brands, with over 50 brands participating.

According to Olive Young, even with the purchase of just one Beauty Box, customers can understand K-beauty trends as it has carefully selected 10 items based on a seasonal concept.

Olive Young previously launched a pilot release of Beauty Box in January and February.

In January, it sold out in just one week, and in February, it sold out in just one day, with about 70% of buyers residing in North America, including the US and Canada.

This month's Beauty Box is prepared with three concepts: vegan beauty, spring makeup and smoothing.

Write to Jiyoon Yang at yang@hankyung.com
#CJ Olive Young #K-beauty #Beauty Box #Global Mall #korea cj k-beauty #cj beauty box #cj olive young k-beauty

CJ Olive Young faces discipline for abuse of power with suppliers

CJ Olive Young faces discipline for abuse of power with suppliers

CJ Olive Young is Korea’s top beauty store franchise CJ Olive Young Co., South Korea’s top beauty store chain, will face punishment by the country’s antitrust regulator for abuse of power over its suppliers, people familiar with the matter said on Wednesday.The franchise opera

CJ Olive Young selects MINGLE as 2022 keyword

CJ Olive Young selects MINGLE as 2022 keyword

CJ Olive Young said on Tuesday that it selected "M-I-N-G-L-E" as the trending keyword of the year after analyzing 110 million bits of annual customer purchase data.The 2022 end-of-year keyword MINGLE means that various forms of consumption are being combined and harmonized. This year, along wi

Korea’s top beauty chain CJ Olive Young puts IPO on hold

Korea’s top beauty chain CJ Olive Young puts IPO on hold

CJ Olive Young's store in South Korea CJ Olive Young, South Korea’s top beauty store chain, has suspended its process to seek a stock market listing, becoming the latest major local company to drop its initial public offering plan on soured investor sentiment.CJ Olive Young was expected t

Beauty chain CJ Olive Young to embark on 2022 IPO process

Beauty chain CJ Olive Young to embark on 2022 IPO process

CJ Olive Young, South Korea's largest beauty store chain, is moving ahead with its plan to go public next year, which will likely raise new capital for the parent group's heir apparent Lee Sun-ho, the third-largest shareholder of the company.Olive Young will send requests for proposals on its

(* comment hide *}