LG H&H’s sales surges 300% on Qoo10 in 6 months

The company's color cosmetics and toothpaste gained popularity in the Japanese e-commerce market

LG H&H’s sales surges 300% on Qoo10 in 6 months
Ji-Yoon Yang 1
2023-12-07 14:33:16 yang@hankyung.com
Beauty & Cosmetics

South Korea’s LG H&H Co. announced on Thursday that its sales in November this year in Megawari, a shopping event organized by Qoo10, the Japanese e-commerce giant, surged by 294% compared to its first participation in June.

This marks a 135% growth compared to the sales in the September Megawari event.

In November, LG H&H's makeup brand Ohui gained popularity in the Japanese online market with the Ultimate Fit Longwear and Toneup Jean Cushion series.

The sales of the company’s Glint by VDIVOV (Glint) saw a 132% increase compared to September Megawari, driven by the strong popularity of its flagship item Highlighter. Additionally, sales of Euthymol's whitening toothpaste, part of the oral care brand, increased by 66%.

LG H&H sells nine cosmetics brands and nine home care and daily beauty brands in online shopping platforms including Qoo10.

Write to Ji-Yoon Yang at yang@hankyung.com
#LG Household & Health Care #Qoo10 #Megawari #Ohui #Glint #Euthymol

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