Amorepacific's Aestura to enter Thai market

The S.Korean derma cosmetic skincare brand will launch 14 products at local beauty malls Lazada, Beautrium, and Watsons

Amorepacific's Aestura to enter Thai market
Sul-Li Jun 1
2024-05-21 13:01:17 sljun@hankyung.com
Beauty & Cosmetics

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter Thailand.

Aestura joined Thailand's leading online shopping platform Lazada last month and will also be available in local offline multi-brand stores Beautrium and Watsons.

In the Thai market, Aestura will offer 14 products from its representative lines: A-Cica 365, Atobarrier 365, Regederm 365, and Derma UV 365.

Aestura will open a pop-up store at Beutrium Siam Square in Bangkok from May 22. to 28. 

On May 28, the brand will showcase its product to local media, influencers in SNS, and customers at Emsphere, one of the landmark shopping malls in Bangkok. 

In September last year, Aestura entered the Japanese cosmetic market and the Vietnamese market in January this year. 

Write to Sul-Li Jun at sljun@hankyung.com
#Amorepacific #Aestura #derma cosmetic skincare brand #Thailand

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