South Korea’s LG H&H Co. said on Thursday its sales on Amazon Black Friday this year surged 156% year over year.
The Face Shop's Rice Water Bright line saw 148% sales growth.
Belif's Aqua Balm Eye Gel, a successor to the North American hit Aqua Balm, ranked fourth in the Eye Treatment Gel category, driving 116% brand growth.
This product first launched in August at Sephora, a North American luxury cosmetics retailer, and has been ranked first or second in the Eye category since then.
Belif's best-selling Moisturizing Eye Balm doubled its sales from last year.
Euthymal, a premium oral care brand that participated in Amazon Black Friday for the first time this year, was the only South Korean brand to enter the top 10 in the toothpaste category.
Write to Sul-Li Jun at sljun@hankyung.com
Chinese internet influencers at an LG H&H launch event in Shanghai for a new The Whoo product in August 2023 (File photo by LG H&H) South Korean cosmetics giant LG H&H Co. has yet to benefit from the global K-beauty boom due to its heavy dependence on China, the world’s larges