South Korean beauty and cosmetics giant Amorepacific Corp. said on Wednesday that its derma cosmetic brand Aestura will enter the American market with the world's largest makeup multi-brand shop Sephora.
Aestura signed an exclusive partnership with Sephora to boost its overseas market businesses. Both sides will strengthen their strategic collaboration.
Aestura will debut at around 400 offline stores and the online shopping platform of Sephora in the US in February.
At first, Aestura will showcase its flagship products Atobarrier 365 line, including Atobarrier 365 cream, bubble cleanser, hydro essence, lotion, soothing cream, and mist.
It will release a trial kit for these basic cosmetics.
Write to Jong-Seo Park at cosmos@hankyung.com
AmorePacific co-CEO Kim Seung-hwan speaks at Investor Day on Nov. 13, 2024 (Courtesy of AmorePacific) AmorePacific Corp., South Korea’s No. 1 cosmetics group, will rebalance its China-heavy global business to focus on the US and Europe while looking for new brand acquisitions, the company
Foreign shoppers outside CJ Olive Young’s store in Myeong-dong, Seoul, the top spot for international visitors (File photo) CJ Olive Young Corp., South Korea’s top beauty store chain, took the throne in the domestic cosmetics market last year, beating industry giants Amorepacific Co