BEIJING – China will likely lift its ban on Hallyu, or Korean popular culture in the country, as early as May, moving away from its “wolf warrior” stance, which emphasizes aggressive rhetoric toward unfriendly nations, to “smile diplomacy” to ease anti-China senti
BTS concert in Busan, South Korea in October 2022 (Courtesy of Yonhap) Exports of Korean popular music, or K-pop, have seen a significant surge in recent months, driven by increasing demand from China and Japan, according to recent industry data.With rising exports and strong fandoms in key Asi
Beauty of Joseon is a mid-sized Korean cosmetics brand South Korea’s beauty industry is showing signs of recovery in China, with exports rebounding after four months of decline.The turnaround follows aggressive economic stimulus measures by the Chinese government, which have helped revive
US President Donald Trump delivers remarks on tariffs in the Rose Garden at the White House in Washington, D.C. on April 2, 2025 (Courtesy of Reuters via Yonhap) South Korea’s two leading electronics makers – Samsung Electronics Co. and LG Electronics Inc. – are being forced t
A CJ Olive Young outlet in Seoul South Korea’s beauty industry is undergoing a major reshuffle, with new players rising to prominence while established giants face growing competition.For years, Amorepacific Corp., LG H&H Co. and Aekyung Industrial Co. have dominated the K-beauty sect
Korean cosmetics (Courtesy of Yonhap) US e-commerce juggernaut Amazon.com Inc. will offer South Korean cosmetics producers one-stop support to enable them to reach millions of customers around the world amid the growing global popularity of K-beauty products. Amazon Global Selling Korea, the Ko
Visitor to a booth at the Korea Brand & Entertainment Expo (KBEE) 2022 Hanoi HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is one of these MZers, or millennials and Generation Zers born between