Korean e-commerce platforms’ growth cools; Naver Shopping sales down

Korean players need to enhance their presence in the fast-growing cross-border e-commerce sector, analysts say

Naver logo (Courtesy of News1)
Naver logo (Courtesy of News1)
Tae-Ho Lee 5
2025-02-17 17:40:58 beje@hankyung.com
E-commerce

South Korea’s major e-commerce platforms, including Naver Shopping, are showing signs of slowing growth amid the rise of Chinese platform giants and fierce competition with domestic online retailers handling specialized items.
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