LG named UK’s best home entertainment brand for five years

LG Electronics Inc. announced on Wednesday that it has been named Home Entertainment Brand of the Year at the "Which? Awards," hosted by the UK non-profit consumer organization Which?.

LG Electronics has maintained its position as the top brand for five consecutive years, recognized for the differentiated customer experience provided by its OLED (organic light-emitting diode) TVs and soundbars.

Which? explained that LG OLED TV is a perfect product with amazing picture quality and excellent sound. 

The LG OLED TV C3 series 65-inch class model received the highest score of 79 among 294 models evaluated, securing positions from 1st to 6th place. Additionally, five LG soundbars ranked within the top 10 out of 126 models.

Following its five consecutive wins, LG Electronics plans to further solidify its brand status by introducing the 2024 OLED TVs and soundbars, which feature significantly enhanced artificial intelligence (AI) capabilities.

The 2024 LG OLED evo TV, which has revolutionized the customer viewing experience through AI technology, has also been praised by British media outlets such as HDTVTest and AVForums.

Write to Jeong-Soo Hwang at hjs@hankyung.com