South Korea's Lotte Department Store announced on Friday that it operates a Louis Vuitton pop-up store in The Crown, located on the basement first floor of the Avenuel Jamsil store.
From July 13 to 25, the store will showcase the men's collection, followed by the jewelry collection From July 28 to August 9. From August 12-30, a pop-up store featuring women's clothing will be held. The Crown is a luxury pop-up exclusive space that opened its doors in March.
According to the department store, this is the first time Louis Vuitton is presenting a Take Over pop-up event, where they showcase multiple collections consecutively at one location.
Considering the recent trend of the domestic luxury market, which has been diversifying and expanding from handbags and women's clothing to include men's clothing, jewelry, and perfumes, Lotte Department Store planned this pop-up event.
The Louis Vuitton men's collection pop-up store will feature items from the collection presented at the Louvre Museum in Paris earlier this year in January.
Write to Ji-Yoon Yang at
yang@hankyung.com
