Bibigo releases 3D ad in New York Times Square

It will be broadcast 4 times an hour for 8 weeks, totaling 2,700 times, promoting Korean food globally

Bibigo releases 3D ad in New York Times Square
Hun-Hyoung Ha 1
2024-07-18 10:31:54 hhh@hankyung.com
Food & Beverage


CJ CheilJedang Corp.'s Korean food brand Bibigo announced on Thursday that it launched a large-scale outdoor 3D advertisement for the Bibigo brand in Times Square.

It will run for eight weeks, from June 30 to August 25, airing at least four times an hour, totaling 2,700 times.

Through this advertisement, CJ CheilJedang plans to solidify the global recognition of Bibigo, which is leading the globalization of Korean food.

The video is created with 3D media art. A refrigerator is depicted on the immersive billboard, and when its door opens, Bibigo’s new logo and the brand slogan "Live Delicious," meaning "More Delicious Everyday with Korean Cuisine," appear, followed by Bibigo dumplings and chicken.

CJ CheilJedang is promoting K-food in the US with Bibigo at the forefront.

Recently, mukbang videos enjoying Bibigo steamed dumplings have garnered millions of views on TikTok.

Last month, the company also participated as a sponsor on the popular US TV show "Jimmy Kimmel Live!" introducing Bibigo products.

In the first quarter of this year, Bibigo maintained its top position with a 42% market share in the US business-to-consumer (B2C) dumpling market.

Write to Hun-Hyoung Ha at hhh@hankyung.com
#CJ CheilJedang #Times Square #Bibigo #K-food #mukbang videos

CJ CheilJedang hosts K-food competition in China

CJ CheilJedang hosts K-food competition in China

South Korea's CJ CheilJedang Corp. announced on Thursday that it organized the CJ Challenge Live Competition at the 2024 K-Food China Qingdao International Culinary Championship held in Qingdao, China.This live competition is part of the Cuisine-K project, aimed at discovering global Korean cu

CJ CheilJedang opens Bibigo store on Amazon Germany

CJ CheilJedang opens Bibigo store on Amazon Germany

South Korea's CJ CheilJedang Corp. announced on Tuesday that it launched the Korean food (K-food) brand Bibigo's store on Amazon Germany, the largest e-commerce platform in the nation's market.  Bibigo Store offers 19 products, including seaweed snacks, sauces, dumplings, and chicken. It

CJ CheilJedang makes alternative flour with wheat bran

CJ CheilJedang makes alternative flour with wheat bran

South Korean food giant CJ CheilJedang Corp. has engaged in an upcycling business by utilizing wheat bran, previously discarded as a milling byproduct, as an ingredient for bread.CJ CheilJedang announced on Wednesday that it's expanding synergies by investing in a food startup Re:Harvest.Accor

CJ CheilJedang profit beats forecasts on overseas business

CJ CheilJedang profit beats forecasts on overseas business

Golf fans enjoy K-food from a Bibigo booth at the CJ Cup, a professional golf tournament on the PGA Tour, in South Carolina (File photo, courtesy of CJ CheilJedang) South Korean food giant CJ CheilJedang Corp. on Tuesday reported a better-than-expected quarterly profit on healthy overseas busin

T'way Air, CJ CheilJedang to collaborate on in-flight meals

T'way Air, CJ CheilJedang to collaborate on in-flight meals

South Korea's low-cost carrier T'way Air Co. announced on Monday that it signed a memorandum of understanding (MOU) with CJ CheilJedang Corp. on May 13 to jointly develop in-flight meals. CJ CheilJedang will create Bibigo ready-made frozen meals, while T'way Air will offer these menus on vari
(* comment hide *}