CJ CheilJedang to open Bibigo Market in Paris

It will sell dumplings, tteokbokki, and kimchi at Korea House operated in Paris during the Olympics

CJ CheilJedang to open Bibigo Market in Paris
Hyeong-Ju Oh 1
2024-07-22 15:47:55 ohj@hankyung.com
Food & Beverage

South Korea's CJ CheilJedang Corp. announced on Monday that it will open Bibigo Market at the Korea House operated in Paris during the Olympics to promote K-food.

Bibigo Market will be open from July 25 to August 11 in the outdoor garden of the Korea House, located at La Maison de la Chimie in the 7th arrondissement of Paris.

At Bibigo Market, CJ CheilJedang plans to sell Korean dishes such as Bibigo kimchi, chicken, beef bulgogi dumplings, tteokbokki, rice balls, hot dogs, and kimchi to visitors.

During the Olympics, the company plans to provide Korean food products to South Korean athletes.

CJ established a local subsidiary in France last May, where there are around 300 Korean restaurants

It has expanded its K-food business, including opening a "Bibigo Store" on Amazon Germany.

Write to Hyeong-Ju Oh at ohj@hankyung.com

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