BBQ Chicken to enter Indonesian market

It signed a master franchise agreement with PT Jakarta Heritage Rasa Harum, an affiliate of Gunung Sewu Group

BBQ Chicken to enter Indonesian market
Sul-Li Jun 1
2024-09-23 16:19:53 sljun@hankyung.com
Food & Beverage

Genesis BBQ Group, the operator of a popular South Korean fried chicken brand, said on Monday that it signed a master franchise agreement with PT Jakarta Heritage Rasa Harum, an affiliate of the Indonesian food company Gunung Sewu Group to enter the Indonesian market.

Indonesia, with a population of about 270 million, is the fourth most populous country in the world.

With a large domestic market and an average age of 27.9 years, BBQ explained that there is significant growth potential in the dining-out industry.

BBQ plans to expand its franchise business by collaborating with local partners with strong infrastructure and excellent food business capabilities.

Starting with the capital and largest city, Jakarta, the company plans to open locations in other major cities such as Bandung, Semarang, Surabaya, and Bali.

BBQ operates stores in 57 countries, including the US, Canada, Panama, Costa Rica, Taiwan, Japan, the Philippines, Malaysia and Fiji.

The company has expanded its reach to Latin America and Southeast Asia.

Write to Sul-Li Jun at sljun@hankyung.com
#Genesis BBQ Group #BBQ Chicken #PT Jakarta Heritage Rasa Harum #Gunung Sewu Group

BBQ's overseas subsidiary revenue surpasses $72 mn in 2023

BBQ's overseas subsidiary revenue surpasses $72 mn in 2023

Customers eat Korean fried chicken at a BB.Q restaurant in Manhattan, New York (Courtesy of Genesis BBQ) Genesis BBQ Group announced on Wednesday that the revenue of its overseas subsidiaries last year reached 110 billion won ($79.1 million), marking a 70% increase from the previous year.BBQ es

BBQ opens delivery store in Vietnam

BBQ opens delivery store in Vietnam

BBQ, a popular South Korean fried chicken brand announced on Friday that it opened its first delivery and takeout store in Vietnam.The store is at Vinhomes Gardenia apartment complex in Hanoi. It’s the first delivery and takeout store of BBQ in the Southeast Asian market. It's a small st

BBQ's Chicken Camp gets popularity from foreign tourists

BBQ's Chicken Camp gets popularity from foreign tourists

Foreign tourists looking for Chicken Camp, operated by BBQ, a South Korean fried chicken brand, have been increasing noticeably. Chicken Camp is a chicken cooking experience program run by Chicken University, a franchise training institution under BBQ, since 2004.BBQ announced on Monday that o

BBQ to change fried chicken recipe as olive oil price soars

BBQ to change fried chicken recipe as olive oil price soars

BBQ, a popular South Korean fried chicken brand, will change the recipe for its signature olive oil fried chicken for the first time in 18 years to keep their prices intact.The franchise company said on Wednesday it will no longer use Spanish extra virgin olive oil. From Oct. 4, it will use BB
(* comment hide *}