Korea Ginseng Corp. intensifies marketing efforts in the UAE

It recently hosted a conference for large pharmacy chains in the UAE to promote Korean ginseng's efficacy

A UAE pharmacist discusses Korean CheongKwanJang red ginseng with a customer (Courtesy of KGC)
A UAE pharmacist discusses Korean CheongKwanJang red ginseng with a customer (Courtesy of KGC)
Kyung-Je Han 1
2022-08-09 16:51:32 hankyung@hankyung.com
Korean food

South Korea’s Korea Ginseng Corp. (KGC) said on Tuesday it recently hosted its second annual conference for large retail pharmacy chains in the United Arab Emirates (UAE). 

The conference was held to promote KGC’s red ginseng brand CheongKwanJang to UAE pharmacies and educate pharmacists. 

Pharmacies are the major sales channel of red ginseng in the Middle East. Therefore, the conference focused on educating pharmacists on Korean ginseng’s history, efficacy, nutritional value as well as CheongKwanJang brand and products, KGC said. 

KGC has been striving to expand its ginseng sales in the UAE to increase exports to the all of the Middle East. 

So far, CheongKwanJang has entered around 200 pharmacies under 10 pharmacy chains in the UAE. Some 10 among the 200 stores operate dedicated sales counters for CheongKwanJang, KGC said.

The Korean firm has accelerated its ginseng sales in the Middle East since late 2020 when it received marketing license approval for red ginseng from the UAE government. Its ginseng products exports to the Middle East in 2021 jumped more than fivefold from the previous year.

Its flagship red ginseng brand HongSamJeong and other ginseng products are gaining popularity in the UAE for immunity and virility, according to KGC.

Write to Kyung-Je Han at hankyung@hankyung.com
Jihyun Kim edited this article.
#Middle East ginseng #Korean ginseng #red ginseng efficacy #male stamina enhancement #CheongKwanJang Korea #HongSamJeong Korea

Traditional Korean wine Bekseju sells 700 mn bottles

Traditional Korean wine Bekseju sells 700 mn bottles

The history of change in Bekseju's containers since its launch in 1992 South Korea's traditional winemaker Kook Soon Dang Co. has sold a total of 700 million bottles of its flagship Bekseju since its launch in 1992 as it became a popular drink suitable for Korean dinners.The cumulative number i

KGC creates Ginseng Museum Cafe in New York

KGC creates Ginseng Museum Cafe in New York

KGC's Ginseng Museum Cafe in New York displaying red ginseng making process. Korea Ginseng Corporation (KGC), a wholly-owned subsidiary of KT&G Corporation, has set up its first interactive cafe in the global market where ginseng lovers can enjoy drinks, buy products and check out how the w

Korea's signature sauce gochujang goes global, riding on K-wave

Korea's signature sauce gochujang goes global, riding on K-wave

South Korea’s food exports have surged on the back of Korean dramas, more popularly known as K-dramas, gaining global popularity particularly in the wake of the coronavirus pandemic. International viewers have taken an interest in cooking Korean dishes featured in K-dramas, leading to a rise i

TPG buys Korean health supplement company for about $250 mn

TPG buys Korean health supplement company for about $250 mn

Private equity firm TPG has acquired a small-sized South Korean dietary supplement manufacturer for around $250 million, in its first Korean buyout deal in two years. Under the agreement reached on Dec. 24, TPG bought 100% of Health Balance from Seoul-based private equity house Anchor Equity Part
(* comment hide *}