CJ CheilJedang serves up K-food for Qatar World Cup fans

The Korean food giant sells instant meals, roasted seaweed and other snacks at the fan zone, as well as in Qatari local retail chains

A Qatari man checks out CJ CheilJedang's BIbigo food products (Courtesy of CJ Group)
A Qatari man checks out CJ CheilJedang's BIbigo food products (Courtesy of CJ Group)
Kyeong-Je Han 1
2022-11-22 14:45:20 hankyung@hankyung.com
Korean food

South Korean food giant CJ CheilJedang Corp. said on Tuesday it is operating a Korean food section within the Qatar World Cup’s fan zone, managed by Qatari leading grocery retailer Al Meera.

The food arm of Korean conglomerate CJ Group will supply its signature products, such as Bibigo roasted seaweed and seaweed crisps, Bibigo kimchi and Hetbahn Cupbahn, which is pre-cooked rice with soup or side dishes packaged in small bowls.

The packaged rice will be a convenient and healthy meal for soccer fans who use up a lot of energy at stadiums, CJ said.

The Korean food giant has launched a limited edition of Bibigo roasted seaweed, with a specially designed package featuring a soccer ball and goalpost on a purple-red background, the main colors of the Qatari national flag.

CJ also sells products of Bibigo, its flagship Korean food brand, at retail chains such as Al Meera, Monoprix and Carrefour in Qatar.

Write to Kyeong-Je Han at hankyung@hankyung.com
Jihyun Kim edited this article.
#CJ CheilJedang Korea #Korean food company #Bibigo Korea #Korean seaweed #Korean kimchi #Hetbahn rice #Bibigo dumplings #Qatar World Cup

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