South Korea's Lotte Wellfood Co. announced on Thursday it has started the global campaign for Pepero in the US, the company's iconic chocolate-covered pretzel stick brand.
The company shows its ad video at Times Square in New York and Korean Town in Los Angeles. K-pop girl group NewJeans is featured in this ad as the global ambassador of Pepero. It also runs ad-wrapping buses. These wrapping ads' images are Original Pepero, Almond Pepero, and NewJeans' promotional visuals.
Pepero's marketing campaign is "Say Hello with Pepero." Lotte Wellfood explained that this is a warm and empathetic message by handing over a Pepero and it can share more than ten words.
The company aims to boost the brand awareness of Pepero in the US market, especially ahead of Pepero Day on Nov. 11.
Lotte Wellfood targets global young customers with this campaign and produces video content across multiple media channels, including YouTube and Instagram. It also partnered with the US-based famous Korean food supermarket chain brand H-Mart.
Lotte Choco Pie brand's products in India (Courtesy of Lotte India) Lotte Wellfood Co., formerly Lotte Confectionery Co., has revised up this year’s Choco Pie sales forecast in India to 80 billion won ($60 million) as it has commenced operations of its third factory to produce the p
Lotte Wellfood announced on Friday that it has appointed K-pop girl group NewJeans as the global ambassador for its iconic snack brand, Pepero. Known for its thin chocolate-coated cookie sticks, Pepero has a devoted following both domestically, particularly on the annually celebrated Pepero Da