K-style strikes back to win over China’s Gen Z with Musinsa at helm
Musinsa, South Korea’s fashion unicorn backed by KKR Co., is set to bring the K-style wave to China with Anta Sports Products Ltd., China's le...
Korean sportswear brand Fila thrives in China, boding well for 2025 profit
South Korean sportswear brand Fila Holdings Corp. posted a loss in the fourth quarter of last year, hit by the downturn in the apparel industry and ...
Global sportswear brands race to ride on Korea’s running craze
Global sportswear makers have stepped up competition in South Korea to take advantage of the country’s growing running craze with major brands...
Fila sportswear brand downsizes loss-making US business
South Korean-owned sportswear brand Fila said on Tuesday it scaled back its loss-making US business to improve earnings through a restructuring in N...
IGIS puts NPS-backed building in Seoul on sale for $294 mn
IGIS Asset Management Co., one of Asia's largest real estate investment firms, is seeking to sell a building backed by South Korea’s National ...
Korea’s Sae-A Trading buys US sportswear maker Tegra
South Korean textile maker and supplier Sae-A Trading Co. said on Tuesday it has signed a definitive agreement to acquire US sportswear maker Tegra ...
Nike looks to lure Korean customers with Naver’s generative AI ad platform
Nike Inc., the leading global sportswear brand, has launched an advertising campaign in South Korea on the generative artificial intelligence (AI) a...
Adidas Korea separates its marketing strategy from APAC
Sportswear giant adidas AG started operating its South Korean affiliate as a separate market from the Asia-Pacific region on Jan. 2 to quickly respo...
Korea puts brakes on Chanel, Hermes, Nike resale bans
The Korea Fair Trade Commission (KFTC) has put the brakes on what it calls unfair business practices whereby Chanel, Hermes and Nike ban customers f...
Xexymix launches pop-up store in Shanghai BFC Mall
South Korea's media and e-commerce company Brand X Corp. announced on Wednesday its activewear brand Xexymix has opened a pop-up store at the BFC Ma...
Doosan to provide logistics automation solutions to Nike Korea
Doosan Logistics Solutions Co. (DLS), a South Korean system integrator that provides turnkey solutions, announced on Tuesday that it has won Nike ...
The North Face supplier Youngone hints at succession plan
Youngone Corp., a South Korean outdoor clothing maker to global brands like The North Face and Patagonia, has given a clearer signal that Chairman...
Nike to open its 3rd Jordan World of Flight store in Seoul
Nike Inc. is set to open its Jordan World of Flight in Seoul, a store dedicated to Jordan brand streetwear and sports shoes, on Wednesday. It will b...
MBK buys textile supplier to Nike, Adidas for $654 mn
South Korea’s MBK Partners said on Jan. 3 that it has completed the 100% acquisition of Dongjin Textile Co. -- a Korean firm that has been s...
