Lotte's sugar-free soju Saero to enter European market

South Korea's Lotte Chilsung Beverage Co. is poised to introduce its zero-sugar soju Saero to the European market next month, aiming to expand its g...

Lotte’s soju team applauded as MZers bedazzled by sugar-free Saero

Young consumers, dubbed millennials and Gen Zers, are by nature conscious of fleeting fads.These days, one of the hottest trends in South Korea is h...

S.Korea sees boom in domestic demand for zero-sugar soju

A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...