Naver D2SF invests in N.American AI startup

South Korea's online giant Naver Corp.'s startup nurturing organization D2SF (D2 Startup Factory) invested in North American AI ad tech startup Remb...

LG Uplus analyzes ad performance with GenAI

South Korea's LG Uplus Corp. announced on Monday that it has introduced generative AI technology to its integrated advertising platform U+AD, adding...

LG CNS' marketing platform MOP surpasses 800 corporate customers

South Korea’s LG CNS Co., a cloud computing services arm of LG Corp., announced on Thursday that its Marketing Optimization Platform (MOP), la...

Shinsegae's baseball team on the rise: SSG Landers

Many professional sports teams are not profitable as they incur significant operating costs to secure star players and run related facilities while ...

Nike looks to lure Korean customers with Naver’s generative AI ad platform

Nike Inc., the leading global sportswear brand, has launched an advertising campaign in South Korea on the generative artificial intelligence (AI) a...

HS Ad, Coupang to co-work for retail media advertising

South Korea’s HS Ad Inc. announced on Thursday that it will collaborate with the domestic e-commerce giant Coupang for data-based digital mark...

Innocean to enter Japanese ad market

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, announced on Monday it signed a memorandum of understanding...

Cheil Worldwide wins Grand Prix at Cannes Lions 2023

South Korea's leading ad agency and marketing company Cheil Worldwide clinched nine awards, including the coveted Grand Prix, at the esteemed Cannes...

Innocean joins top 10 brand marketing agencies in India

Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that its Indian corporation has joined top 10 of local brand m...

S.Korea to host Asia's largest advertising festival for 1st time since 2007

Seoul in October will host Asia's largest advertising festival AdAsia. The organizers of this year's event aim to host more than just a conference a...

Korea's Innocean wins eight awards at Spikes Asia advertising festival

South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...

Hyundai Department Store uses AI to write advertising copy

South Korea's Hyundai Department Store Co. on Sunday said it will officially introduce on Thursday an artificial intelligence (AI) copywriting syste...

S.Korea fines Tesla $2.2 mn for alleged false advertising

South Korea’s antitrust body has decided to impose a fine of 2.9 billion won ($2.2 million) on Tesla Inc., the world’s top electric vehi...

Women break glass ceiling in South Korea's advertising sector

Major advertising agencies in South Korea have appointed women to the position of vice president. Because advertising is a field in which women are ...

Danggeun Market launches professional advertising solution

South Korean startup Danggeun Market, the operator of the country’s largest neighborhood marketplace app Karrot, is ramping up efforts to incr...

Naver posts record 3Q sales boosted by content and commerce

South Korea's leading web portal Naver reported record-high sales in the third quarter thanks to surging growth in its content sector, including the...

South Korea fines Google, Meta $72 million for privacy violations

South Korea’s privacy protection regulator on Wednesday levied millions of dollars in fines on Alphabet’s Google LLC and Facebook operat...

LG Electronics to operate two lounges for OLED R monitor at Frieze Seoul

South Korean electronics giant LG Electronics Inc. will operate two lounges at the world-renowned Frieze Art Fair’s inaugural event in Seoul.&...

Tech giant Kakao turns to digital display advertising for added revenue 

Kakao Corp. is looking to add display advertising to South Korea’s largest messaging app KakaoTalk, as well as the fintech apps developed by i...

LG to accelerate foray into WebOS TV platform market

South Korea’s LG Electronics Inc., the world’s second-largest TV manufacturer, is aiming for a tenfold increase in the number of TV vend...

Korean ad agencies vying for bigger slice of virtual space

South Korean advertisement agencies, led by Innocean Worldwide Inc. and Cheil Worldwide Inc., are stepping up efforts to acquire digital technology ...