HiteJinro sees annual soju exports to Cambodia grow 31%
HiteJinro Co., South Korea’s leading soju maker, resumed its Jinro EDM Festival at Cambodia’s Bon Om Tuk water festival after a four-y...
S.Korea’s No.1 soju maker HiteJinro to foray into global beauty market
HiteJinro Group, South Korea’s No. 1 alcoholic beverage maker with a century-old history, has tapped cosmetics development and production as a...
CJ OliveNetworks to build HiteJinro smart factory in Vietnam
South Korea's CJ OliveNetworks said on Thursday it secured a contract to build a smart factory of the nation's leading soju maker HiteJinro Co. in V...
AB InBev's Oriental Brewery buys Jeju Soju from Shinsegae
Oriental Brewery Co. (OB), a unit of the world’s largest beer company AB InBev, agreed on Wednesday to purchase Jeju Soju from Shinsegae L&...
HiteJinro to boost soju marketing in UK
South Korea’s leading soju maker HiteJinro Co. said on Friday that it's boosting soju marketing in the UK. From August 16 to 25, HiteJinr...
Korean soju makers likely to log strong quarterly profit
HiteJinro Co., South Korea’s leading soju maker, will likely post its best-ever quarterly profit in the second quarter as the clear distilled ...
Lotte Mart renewed Hanoi Store as K-food special
South Korea's Lotte Mart said on Thursday it renewed its Hanoi Center store into a grocery specialty outlet, catering to the growing demand for Kore...
Korean soju maker HiteJinro aims high with its first Vietnam plant
HANOI – Thai Binh, a port city about 120 km southeast of the Vietnamese capital, has long been associated, in people’s minds, with the i...
Lotte's sugar-free soju Saero to enter European market
South Korea's Lotte Chilsung Beverage Co. is poised to introduce its zero-sugar soju Saero to the European market next month, aiming to expand its g...
Overseas Korean food fans choose soju, bibimbap as favorites
South Korea’s soju and bibimbap are respectively the most popular liquor and food among foreigners, according to survey results released by th...
LG Group’s AI academy to foster young talent bears fruit
On April 6, at LG Inwhawon, called LG Academy in English, in Icheon, Gyeonggi Province, 99 college students and twenty-somethings were wrestling wit...
HiteJinro signs land agreement for Vietnam soju plant
HiteJinro Co., a South Korean alcoholic beverage company, has signed a land agreement for its planned soju plant in Vietnam. The agreement marks a m...
E-Mart opens 3rd store in Vietnam, spurs K-food marketing
South Korea’s E-Mart Inc. will open its new hypermarket in Ho Chi Minh City on Dec. 7, accelerating sales of its private label No Brand produc...
Lotte Chilsung, E&J Gallo to jointly boost soju sale in US
South Korea’s Lotte Chilsung Beverage Co. announced on Tuesday that it partnered with the world's largest winery E&J Gallo to expand its...
Soju no longer working-class liquor
HiteJinro Co., South Korea’s largest soju maker, will raise the price of its soju and beer products by about 7% next month to reflect higher c...
Korea steps up pressure on private sector to ease inflation
South Korea is intensifying pressure on the private sector to curb inflation by forcing companies such as food and beverage makers not to raise prod...
HiteJinro to build first overseas soju plant in Vietnam
South Korea's leading soju maker HiteJinro Co. on Monday unveiled its plan to build a plant in Vietnam. HiteJinro Singapore confirmed a lease a...
HiteJinro to strengthen soju marketing in UK
South Korea’s leading soju maker HiteJinro Co. announced on Tuesday that its soju sales in the UK are showing consistent growth year by year. ...
Soju: Well-known Korean alcoholic beverage
The Korean alcoholic beverage that foreigners are most familiar with is Soju, according to the Korean Food Promotion Institution. The institution re...
HiteJinro tops global distilled liquor sales for 22nd consecutive year
South Korea’s leading soju maker HiteJinro Co. announced on Wednesday that it dominated the global distilled liquor market for the 22nd year i...
Lotte’s soju team applauded as MZers bedazzled by sugar-free Saero
Young consumers, dubbed millennials and Gen Zers, are by nature conscious of fleeting fads.These days, one of the hottest trends in South Korea is h...
S.Korea sees boom in domestic demand for zero-sugar soju
A "zero-sugar" craze has emerged on the South Korean market for the country's traditional alcoholic drink soju. Lotte Chilsung Beverage said its die...
Jay Park's Won Soju ready to land in United States
"Won Soju" launched by a South Korean rapper Jay Park will be exported to the United States. Liquor company Won Spirits said on Thursday that it has...
LG Elec to increase partnerships for business expansion
LAS VEGAS -- LG Electronics Inc., the world’s top home appliance maker, is seeking more partnerships with global leading companies and increas...
Shinsegae to resume soju business targeting Southeast Asia
South Korea’s Shinsegae L&B Co. is set to resume its distilled spirit soju business as early as the end of May, aiming for exports to some...
Korean firewater lures more young Japanese
South Korea’s distilled spirit soju is alluring more young drinkers in Japan, the home of its rival liquor shochu, as K-content such as drama ...
Costa Rican president: His family K-drama fans, seeks joint production
Costa Rican President Carlos Alvarado Quesada has praised South Korean movies such as the Oscar-winning Parasite and drama series such as Squid Game...
HiteJinro's fruit-flavored soju bedazzles Chinese MZers
South Korea’s leading soju maker HiteJinro Co. has captivated China with its fruit-flavored soju products, gaining much popularity among local...
POSCO’s 37-year gymnastics sponsorship proves fruitful in Tokyo
South Korean steelmaker POSCO’s long-standing sponsorship of the country’s gymnasts again proved effective at the Tokyo Olympics. The So...
HiteJinro's fruit-flavored soju becomes huge hit among Russian MZers
South Korea's leading soju maker HiteJinro Co. has been enjoying great success in Russia thanks to strong demand for fruit-flavored soju from local ...
