Paris Baguette partners with Tottenham Hotspur

South Korean bakery brand Paris Baguette, operated by SPC Group, said on Wednesday it partnered with Premier League football club Tottenham Hotspu...

Genesis partners with Tate Modern in London

Hyundai Motor Co. 's premium brand Genesis announced on Friday that it partnered with the Tate Modern Art Museum in London and will sponsor "The Gen...

Genesis sponsors Busan International Film Festival

Hyundai Motor Co.'s premium brand Genesis said on Friday that it will continue its sponsorship of the 29th Busan International Film Festival (BIFF),...

Hyundai Motor chief Chung's unwavering support for Korean archery team

Hyundai Motor Group Chairman Chung Euisun’s love for archery is well-known in South Korea. The executive chairman of Hyundai Motor Co. and Ki...

Kumho Tire to sponsor Eintracht Frankfurt

South Korea's Kumho Tire Co. announced on Thursday that it signed a three-year strategic partnership agreement with Eintracht Frankfurt, Germany's B...

Value in the middle market: Smaller size means greater potential

Middle market direct lending can mean different things to different lenders and investors. Many, if not most, would agree that companies with over $...

Hankook Competition to participate in Nürburgring 24 Hours

Hankook & Company Co., Hankook & Company Group's business holding company, announced on Wednesday that its sponsored motorsport team Hankook...

Hankook Tire-sponsored Formula E São Paulo Round 4 to be held

The 2024 São Paulo E-PRIX, the fourth round of the 10th season of the ABB FIA Formula E World Championship, the world's premier electric vehi...

Woori Financial to sponsor MLB Seoul Series

South Korea's Woori Financial Group announced on Tuesday that it will be an official sponsor of the US Major League Baseball World Tour Seoul Series...

Hyundai Motor to sponsor Whitney Museum for 10 years

Hyundai Motor Co. and The Whitney Museum of American Art announced a new 10-year partnership that enables artists to test their aspirations and in...

Kia opens e-sports pop-up store Earth 6A3

Kia Corp. said on Thursday that it has officially launched its pop-up store of e-sports "Earth 6A3" in Seongsu-dong, Seoul.  With a primar...

BIND wins D.Camp startup pitch race in April, co-sponsored by CJ

BIND Corp. was chosen by investors as the best of the best for its online fashion platform for middle-aged men during South Korea’s major star...

Sales of state-sponsored Korean startups up 40% in 2022

South Korean startups sponsored by the government’s information and communication technology acceleration program, dubbed K-Global Project, sa...

Korea's Kumho Tire sponsors Touring Car Championship

Kumho Tire Co. announced on Monday its title sponsorship of the Touring Car Championship (TCR), a global touring car competition, with the organizer...

Kia sponsors LoL e-sport world tourney for 5th straight year

For the fifth straight year, Kia Corp. is a sponsor at the e-sport tournament League of Legends (LoL) European Championship (LEC).The tournament has...

DRX aims to be first Korean e-sports firm to go public with 2024 IPO

South Korea’s e-sports company DRX is aiming to become the first e-sports firm to list on the secondary bourse Kosdaq with its planned 2024 IP...

Corporate sponsors focus on luxury at Seoul's first Frieze Art Fair

With just three days before the world-renowned Frieze Art Fair launches its inaugural event in Seoul, corporate sponsors are duking it out to outs...

LG to sponsor Guggenheim’s move for tech-based art

LG Group, South Korea’s No. 4 conglomerate, is set to support the Guggenheim’s move for technology-based art as the consumer electronics...

Samsung Asset Mgmt. buys 20% stake in US ETF sponsor Amplify

South Korea’s Samsung Asset Management Co. invested in a US exchange-traded fund sponsor to expand its global presence in the market.Samsung s...

Samsung’s Olympic goodie bag goes viral among athletes

Samsung Electronics Co.’s marketing efforts at the Tokyo Olympic Games have received a wide welcome from the athletes participating at the eve...

Hyundai-sponsored archers reign supreme with 9th-straight gold in Tokyo

Chung Euisun, Hyundai Motor Group Chairman and chair of the Korea Archery Association (KAA), was captured on TV July 25, watching the women’s ...

[ASK 2018 SUMMIT Panel Talks] NPS keen on mid-cap PE; KIC eyes non-sponsored deals

The National Pension Service (NPS) plans to commit fresh capital to about four additional mid-cap private equity funds this year, focusing on the mana...