LG Elec, Tennessee Titans renew sponsorship

LG Electronics Inc. announced on Tuesday that it renewed a three-year expansion to its official partnership with the Tennessee Titans, an NFL team b...

Lotte Chilsung Krush beer enters Mongolian market

South Korea's Lotte Chilsung Beverage announced on Friday that its beer brand Krush entered the Mongolian market. The company sponsored Davaida...

Hankook Tire extends sponsorship of Europa League for 3 years

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

CJ's Bibigo bolsters sports marketing with PGA tours sponsorship

Scottie Scheffler, a top-ranked American professional golfer, gave a shoutout to food served by CJ CheilJedang Corp. during The CJ Cup golf tourname...

Kumho Tire signs official sponsorship deal with AC Milan

South Korea's Kumho Tire Co. has signed a sponsorship agreement as the official tire partner with the prestigious Italian football club AC Milan.Kum...

Hyundai renews FIFA sponsorship; Boston Dynamics, Supernal join

Hyundai Motor Co. and Kia Corp., the two automaking units of Hyundai Motor Group, said on Friday they have extended their FIFA partnerships through ...

Kia extends official sponsorship of Australian Open until 2028

Kia Corp. said that it would extend its sponsorship of the Australian Open, one of the world's four major tennis tournaments, until 2028.   ...

Hana Financial scores big with Son Heung-min sports marketing

South Korea’s national soccer team, led by captain Son Heung-min, lost to Brazil 1-5 in a pre-World Cup friendly on Thursday, much to 65,000 K...

POSCO’s 37-year gymnastics sponsorship proves fruitful in Tokyo

South Korean steelmaker POSCO’s long-standing sponsorship of the country’s gymnasts again proved effective at the Tokyo Olympics. The So...