Korea’s makgeolli market hits brakes amid whiskey fad

The market growth of South Korea’s traditional milky and often sweet rice wine, makgeolli, has slowed after the country’s younger genera...
The market growth of South Korea’s traditional milky and often sweet rice wine, makgeolli, has slowed after the country’s younger genera...
The whiskey hype, which started during the COVID-19 pandemic, shows no sign of receding in South Korea, and the latest craze, mainly driven by affor...
South Korea's whiskey imports hit an all-time high for the same period In the first quarter of this year. It is the second-highest quarterly figure ...