At one of the lounges, LG will showcase its limited edition LG Signature OLED R monitor made in collaboration with British-Indian artist Anish Kapoor.
Visitors will be able to purchase the limited edition OLED R monitor equipped with Kapoor’s digital art.
Using a customized remote control, the media art will pop up on the screen with a click of a button and the monitor’s exterior will have the artist’s autograph and a serial number for authenticity.
In another, it will unveil the first non-fungible token (NFT) art piece by US sculptor Barry X Ball.
Logo of Frieze Art Fair
As an official sponsor, LG Electronics is running an ad campaign on four large-scale digital billboards throughout the capital, including one atop Parnas Media Tower in the Samsung district ahead of the main event.
The electronics giant has been participating in major art fairs throughout Europe and North America to strengthen its branding as “TV that inspires art and is preferred by artists.”
