85% of S.Korea's Gen MZ have contactless savings accounts

And nearly 60% of MZers have not visited a bank branch recently, a Woori Finance Research Institute study adds

85% of S.Korea's Gen MZ have contactless savings accounts
Sang-Yong Park 1
2022-12-26 11:57:00 yourpencil@hankyung.com
Banking & Finance

A study finds 90% of South Korea's Generation MZ, a demographic comprising millennials and Generation Z members born between 1981 and 2010, use contactless channels like mobile phones  for financial transactions, with only 40% of them having visited a bank in the past three months.

The Woori Finance Research Institute, a subsidiary of Woori Financial Group, on Monday released a study of financial platform use by Generation MZ that surveyed 2,000 adult users ages 19 to 41.

The survey found that 86.8% of respondents made financial transactions via contact-free channels like mobile banking, ATMs and internet banking, with just 42.4% having visited a bank branch over the past three months. Moreover, 58.4% said they mostly used fintech apps — more than the 39.8% who used the apps of credit card companies — when making basic mobile payments.

An overwhelming 84.6% of Generation MZ'ers surveyed used deposits and savings and subscription savings accounts, followed by stocks (63.5%), insurance products (44.3%), virtual assets (30.8%) and funds (28.4%). In addition, 46.8% of MZ'ers considered fees important when selecting a finance app and 45.5% looked at interest rates and reward benefits.

Write to Sang-Yong Park at yourpencil@hankyung.com

Korea's Mirae Asset to launch digital asset business

Korea's Mirae Asset to launch digital asset business

A photograph taken in London on Dec. 30, 2021, shows gold-plated souvenir cryptocurrency coins arranged by a screen displaying an NFT logo (Courtesy of AFP, Yonhap) Mirae Asset Financial Group, South Korea’s capital market giant, is set to enter the digital asset business, starting with a

KT, Shinhan form $370 mn digital alliance

KT, Shinhan form $370 mn digital alliance

Shinhan Bank CEO Jin Ok-dong (left) signs strategic partnership with KT President Park Jong-ook (right) South Korea's leading telecom operator KT Corp. has entered into a strategic alliance with the country's No. 2 lender Shinhan Bank, involving a $370 million cross-shareholding agreement, in a

Samsung’s mobile business renamed MX to highlight user experience

Samsung’s mobile business renamed MX to highlight user experience

Roh Tae-moon, head of Samsung's mobile business, at Galaxy Unpacked 2021 Samsung Electronics Co. on Friday changed the name of its mobile communications business to MX, short for mobile experience, in line with its pursuit of future-oriented technology, highlighting its emphasis on the user exp

Korean MZers become world's biggest spenders on mobile games

Korean MZers become world's biggest spenders on mobile games

Devsisters Corporation's popular hit, CookieRun Kingdom. South Korean millennials and Gen Zers have become the world's biggest spenders on mobile games with the MZers accounting for over 90% of domestic mobile game users.According to a recent report by mobile research firm AppAnnie, Korean game

(* comment hide *}