Olive Young exports K-beauty products to Middle East

The S.Korean company has introduced its cosmetics brand WakeMake to consumers in the United Arab Emirates

Olive Young exports K-beauty products to Middle East
Kyeong-je Han 1
2023-02-13 14:23:11 hankyung@hankyung.com
Beauty & Cosmetics

Olive Young, a health and beauty platform, has begun targeting the Middle Eastern cosmetics market.

South Korea's CJ Olive Young, which operates Olive Young stores, said on Sunday that its cosmetic brand WakeMake has gained a presence at Sephora and Faces health and beauty stores in the United Arab Emirates last month.

The company selected the UAE as its base for entering the Middle East, and in August last year it began selling eyeliner and other cosmetics on local e-commerce platforms such as Amazon and Noon.com.

In response to the popularity of eye makeup due to the local culture of wearing a veil over one's face, the company plans to expand private-brand cosmetics in neighboring markets this year.

"A preference for K-beauty, which earns high marks for its low price and high quality, is growing in the Middle East," said a CJ Olive Young official. "We have devised a plan to export our cosmetics brand BringGreen this year."

Write to Kyeong-je Han at hankyung@hankyung.com
#Olive Young #CJ Olive Young #United Arab Emirates #WakeMake #BringGreen #korea olive young uae #wakemake uae #wakemake sephora uae #wakemake faces uae

CJ Olive Young faces discipline for abuse of power with suppliers

CJ Olive Young faces discipline for abuse of power with suppliers

CJ Olive Young is Korea’s top beauty store franchise CJ Olive Young Co., South Korea’s top beauty store chain, will face punishment by the country’s antitrust regulator for abuse of power over its suppliers, people familiar with the matter said on Wednesday.The franchise opera

CJ Olive Young selects MINGLE as 2022 keyword

CJ Olive Young selects MINGLE as 2022 keyword

CJ Olive Young said on Tuesday that it selected "M-I-N-G-L-E" as the trending keyword of the year after analyzing 110 million bits of annual customer purchase data.The 2022 end-of-year keyword MINGLE means that various forms of consumption are being combined and harmonized. This year, along wi

CJ Group reshuffles CEOs with woman at helm of Olive Young

CJ Group reshuffles CEOs with woman at helm of Olive Young

Kang Ho-sung (left), named co-CEO of CJ Corp.; Koo Chang-geun appointed CJ ENM entertainment chief; Lee Sun-jung promoted as CJ Olive Young's CEO (Courtesy of CJ) South Korea’s CJ Group carried out a CEO and executive reshuffle on Oct. 24 around two months earlier than previous year-end p

Korea’s top beauty chain CJ Olive Young puts IPO on hold

Korea’s top beauty chain CJ Olive Young puts IPO on hold

CJ Olive Young's store in South Korea CJ Olive Young, South Korea’s top beauty store chain, has suspended its process to seek a stock market listing, becoming the latest major local company to drop its initial public offering plan on soured investor sentiment.CJ Olive Young was expected t
(* comment hide *}