Korea's Kumho Tire sponsors Touring Car Championship

This year's racing competitions will be held under the name Kumho TCR World Tour in seven countries

WSC Group Chairman Marcello Lotti (left) and Kumho Tire Director in charge of global marketing Yoon Jang-hyuk (Courtesy of Kumho Tire)
WSC Group Chairman Marcello Lotti (left) and Kumho Tire Director in charge of global marketing Yoon Jang-hyuk (Courtesy of Kumho Tire)
Hyung-Kyu Kim 1
2023-02-27 15:32:40 khk@hankyung.com
Automobiles

Kumho Tire Co. announced on Monday its title sponsorship of the Touring Car Championship (TCR), a global touring car competition, with the organizer WSC Group on Feb. 23. Accordingly, this year's TCR tournament, which will be open in seven countries in four continents, will be held under the name of Kumho TCR World Tour.

According to Kumho Tire, officials from both parties attended the signing ceremony held in Lugano, Switzerland.

The Kumho TCR World Tour will begin in Portugal and continue in Belgium, Italy, Hungary, Uruguay, Argentina, Australia and Macau (China). Kumho Tire also provides the ECSTA S700 for dry roads and the ECSTA W701 for wet roads for racing cars.

"Kumho Tire is expanding its territory as a partner for the TCR World Tour based on its motorsports technology accumulated over the years," said Yoon Jang-hyeok, director of global marketing at Kumho Tire. "We will continue to strengthen our high-performance brand power in the future."

Write to Hyung-Kyu Kim at khk@hankyung.com
#Kumho Tire #Touring Car Championship #WSC Group #Kumho TCR World Tour #ECSTA S700 #ECSTA W701 #korea kumho tire #kumho tire tcr 2023

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