Lotte Confectionery to rebrand as Lotte Well Food

The new name reflects its commitment to wellness and emphasizes its status as an integrated food company

Lotte Confectionery to rebrand as Lotte Well Food
Kyeong-je Han 1
2023-03-23 17:11:44 hankyung@hankyung.com
Food & Beverage

South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, according to an announcement made on Thursday.

The decision was made at a regular shareholders' meeting on the same day, as the company seeks to solidify its identity as a globally integrated food company beyond its confectionery business.

Lotte Confectionery merged with Lotte Food in July 2020, broadening its business range to include convenience food, meat processing and oil processing.

The company said the new name, Lotte Well Food, reflects its commitment to wellness and emphasizes its status as a fully integrated food company.

Write to Kyeong-je Han at hankyung@hankyung.com
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