In a move to expand its range of offerings, South Korean fashion company LF Corp. has introduced a new emerging brand, Patou. As the preferences of millennials and Z generations shift toward foreign luxury brands, LF is making strides to diversify its portfolio by importing promising labels.
LF unveiled on Monday the French designer brand Patou in Korea, adding to its existing roster of over 10 brands, including Isabel Marant, Officine Generale and Barbour.
Shoppers line up outside the Chanel store of Shinsegae Department Store's main branch Global luxury brands from Louis Vuitton to Chanel and Thom Browne are readying themselves for a third wave of the luxury boom in South Korea, where their sales proved even more resilient during the pandemic th
SSG.COM launches its luxury brand platform SSG Luxury SSG.COM, the e-commerce brand of South Korean retail giant Shinsegae Inc., launched its online luxury goods marketplace SSG Luxury on July 3. Focusing on global high-end fashion brands, SSG.COM’s entry into the luxury fashion e-commerc
Breitling Townhouse Hannam in Seoul, watchmaker Breitling's largest retail store in the world South Korea is becoming a test bed for global high-end brands such as Balenciaga, Valentino, IWC and Breitling. The world's top luxury brands, previously focused on fashion items and bags in the Kore