Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the most awards among domestic advertising agencies at the AD Awards of the Year, organized by the Korea Advertising Society.
In total, Innocean won five awards, including the Grand Prix, for Hyundai Motor Group's "Dear My Hero" campaign, which featured a hydrogen garbage truck and received acclaim for its portrayal of the improvement of working conditions for garbage collectors through the use of hydrogen-powered trucks.
Furthermore, Innocean's collaborations with Hyundai Motor Co., "Journey of PET" and "Outclass Grandeur," won the Grand Prize in the online and mobile advertising and integrated media campaign categories, respectively. "Journey of PET" depicted the upcycling of marine plastic bottles into eco-friendly car materials, while "Outclass Grandeur" showcased the concept of Hyundai's "The All-new Grandeur" and various lifestyles through photos and live images.
In addition to these accolades, Innocean received the Best Branded Content award for Hanwha Group's "Solar beehive: The home for the world's smallest climate activist" campaign and the Best TV award for Hyundai Motor's "Mobility for You" campaign.
Write to Jeong-Cheol Bae at
bjc@hankyung.com
