Naver Webtoon promotes K-ramen in Bangkok via pop-up store

The company also makes a webtoon introducing the food to youth in a project with popular Thai webtoon writers

Naver Webtoon promotes K-ramen in Bangkok via pop-up store
Ji-Eun Jeong 1
2023-07-04 14:14:06 jeong@hankyung.com
Webtoons

South Korea's Naver Webtoon, along with major domestic players in the food industry, on Tuesday said it joined in Bangkok, Thailand, Boggle Boggle K-Ramen Pop-up Store from its launch on June 24 at the mega-shopping mall Siam Discovery.

The company said it used the intellectual property rights of original webtoons to decorate the store with their characters as well as produce its own webtoon introducing Korean-style ramen and pop-up stores with five leading Thai webtoon writers.

The five Thai works featured in the webtoon are "Wanthong Rai Jai", "Fa", "Take My Money", "Budsaba" and "Gimme Your Love", which were used to promote the instant noodles and their recipes, event schedules for each brand and benefits for visitors to the event.

Since November 2014, Naver Webtoon has run the Thai-language service Line Webtoon. The San Francisco-based data.ai, a platform that analyzes data from the mobile app market, said the service is No. 1 in Thailand for webtoons based on sales and the number of monthly active users.

Naver Webtoon promotes K-ramen in Bangkok via pop-up store

The variety of events for Thai webtoon fans included Webtoon Brand Day, which offered a "toon filter" experience of real-time transformation into webtoon characters, creation of a photo zone using life-size characters centered on a flea market with 17 Thai webtoon writers, free gift event and coin card sales to view fee-based webtoons.

Naver Webtoon showed three filter experiences for "Operation: True Love" and "The Boy of Death", two South Korean works popular among Thai webtoon fans, and the Thai webtoon "I'm the Most Beautiful Count." A printing service for the results was also available.

"Because this pop-up store promotes South Korean ramen, collaboration with Naver (Line) Webtoon was essential for attracting young customers, who lead Thai dining trends," said Kim Jung-a, vice president of the global marketing and communications agency Innocean who planned the event, on the reason for the company's participation in the event.

Write to Ji-Eun Jeong at jeong@hankyung.com
#Naver Webtoon #K-Ramen #Thailand #Bangkok #Siam Discovery #Boggle Boggle K-Ramen Pop-up Store #Thai webtoon writers

Innocean opens K-ramen pop-up store in Bangkok

Innocean opens K-ramen pop-up store in Bangkok

Innocean, a Hyundai Motor Group-affiliated advertising agency, announced on Wednesday that it has opened a South Korean ramen pop-up store in Bangkok, Thailand. This store, called Boggle Boggle, has launched at Siam Discovery, the largest and most renowned shopping center in Bangkok. Inno

S.Korea's Naver Webtoon to expand IP-based operations

S.Korea's Naver Webtoon to expand IP-based operations

South Korea's Naver Webtoon is selling its online intellectual property (IP)-based webtoon products on the offline market to expand its webtoon IP operations under a strategy of continuous profits through promotion of webtoon fan communities.The company on Monday said it will hold in the year'

Naver Webtoon's Toon Filter creates 20 mn AI-converted images

Naver Webtoon's Toon Filter creates 20 mn AI-converted images

South Korea’s Naver Webtoon Corp. on Monday said over 20 million converted images were created in a week after the May 12 pilot launch of its Toon Filter.Toon Filter is an artificial intelligence technology that converts user-uploaded photos into webtoon-style images. Character styles fr

Naver Webtoon targets entertainment business in Japan

Naver Webtoon targets entertainment business in Japan

LINE Manga’s original webtoon 'Senpai is an Otokonoko,' which Aniplex Inc., a Japanese production company, will produce as a TV animated series (Courtesy of Naver Webtoon) Naver Webtoon Corp., the world’s top digital comics provider, is targeting the entertainment sector in Japan as

Naver Webtoon to pursue profits with Yonder app launch in US

Naver Webtoon to pursue profits with Yonder app launch in US

Naver Webtoon's Yonder app South Korea’s Naver Webtoon Corp. has been successful in the domestic market with its loyal subscribers willing to pay to read a diverse library of its fiction. But in overseas markets, the company is losing money.In the second quarter, the digital comics and no

Naver Webtoon to form JV with Japan’s TBS for original IP

Naver Webtoon to form JV with Japan’s TBS for original IP

SHINE Partners President Arisawa Iwamoto (left), TBS Television President Takashi Sasak (middle) and Naver Webtoon CEO Kim Jun-koo (Courtesy of Naver Webtoon) Naver Webtoon Corp., the digital comics and novel platform of South Korea’s online portal giant Naver Corp., has agreed to set up

Naver Webtoon’s global users quadruple in 5 years on localization

Naver Webtoon’s global users quadruple in 5 years on localization

Naver Webtoon service in Thai Naver Webtoon Corp., the digital comics and novel platform of South Korea’s online portal giant Naver Corp., saw users nearly quadrupling in five years thanks to localizations.Naver Webtoon’s story-tech platform that provides webtoon and web novels, sec

Naver Webtoon to release three DC comics series from May

Naver Webtoon to release three DC comics series from May

DC Comics' superheroine Vixen (Courtesy of DC Entertainment) Naver Webtoon Corp., the digital comics platform of South Korea’s online portal giant Naver Corp., is slated to intensify its partnership with DC Comics., the US publisher of superhero comics such as Batman and Superman. Naver W
(* comment hide *}