Korea tops US eco-friendly car import rankings despite IRA disadvantage

Policy support in future car technology is required for Korean carmakers to stay ahead of rivals, the KIET says

Kia's EV9 equipped with the Software Defined Vehicle (SDV) technology
Kia's EV9 equipped with the Software Defined Vehicle (SDV) technology
Sul-Gi Lee 2
2023-07-10 16:25:38 surugi@hankyung.com
Electric vehicles

South Korea retained its top spot in exports of eco-friendly vehicles including electric cars to the US in the first quarter despite challenges posed by the US Inflation Reduction Act (IRA), which disfavors non-North American firms.

According to a Korea Institute for Industrial Economics & Trade (KIET) report on Monday, Korea ranked top in US eco-friendly car import rankings with $2.13 billion worth of such cars in the first three months of the year.

Japan came in second with $1.88 billion, followed by Germany ($1.55 billion), Canada ($1.2 billion) and the UK ($427 million).

In 2020, Korea ranked fourth and climbed two steps to second place the following year. It then rose to the top post in 2022 and maintained its position in the first quarter of this year, the KIET said, citing data from the Korea International Trade Association.

Korea’s two largest carmakers – Hyundai Motor Co. and sister firm Kia Corp. – have expressed concerns over strict US EV tax credit rules since the US government announced the IRA last year.

Hyundai's all-new KONA Electric, a subcompact electric SUV at Seoul Mobility Show 2023
Hyundai's all-new KONA Electric, a subcompact electric SUV at Seoul Mobility Show 2023

EXPAND CAR LEASING PROGRAM IN US MARKET

The IRA requires that 50% of the value of battery components be produced or assembled in North America to qualify for a $3,750 subsidy. It also requires that 40% of the value of critical minerals be sourced from the US or a free trade partner for another $3,750 credit.

The law, enacted last August, requires vehicles to be assembled in North America to qualify for any tax credits. Foreign brands, denied access to US tax benefits, can qualify if and when they meet the requirements.

Hyundai said in April it is seeking various ways to make its electric vehicles sold in the US qualify for tax credits after its Electrified GV70 was denied access to US government subsidies.

Hyundai said it will move up the start of its $5.5 billion EV plant in Georgia to the second half of 2024 from an original plan for 2025.

South Korean President Yoon Suk Yeol (center) and Hyundai Motor Chairman Chung Euisun (left) at Kia's EV plant ground-breaking ceremony in March 2023
South Korean President Yoon Suk Yeol (center) and Hyundai Motor Chairman Chung Euisun (left) at Kia's EV plant ground-breaking ceremony in March 2023

Hyundai and Kia said they would also try to expand their commercial leasing vehicle lineup, which is eligible for a $7,500 tax credit regardless of the North American assembly requirements.

The two companies said last week they posted record US car sales in the first half, driven by EVs and sport utility vehicles.

POLICY SUPPORT REQUIRED

The KIET said in the report, titled Changes in Automotive Export Structure and Future Challenges, that Korean carmakers need to diversify EV exports away from the US, push for electrification in commercial vehicles and advance their vehicle software development technology to remain competitive.

A KIET researcher said the global carbon neutrality campaign, particularly in Asian countries such as India, provides Korean carmakers with an opportunity to expand their EV export channels.

“To secure a mid-to-long-term competitiveness, Korean carmakers must have government policy support in commercial vehicle electrification and future car software development,” he said.

Write to Sul-Gi Lee at surugi@hankyung.com

In-Soo Nam edited this article.

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