Lotte Hotels & Resorts to launch premium kimchi product

S.Korean hotel giant dives into kimchi market, tapping into $1.06 billion potential

Lotte Hotels & Resorts to launch premium kimchi product
Mi-Kyoung Lee 1
2023-08-10 10:19:54 capital@hankyung.com
Korean food

Lotte Hotels & Resorts, a leading South Korean hospitality company, announced on Thursday its intention to penetrate the domestic kimchi market, currently estimated at 1.4 trillion won ($1.06 billion). Their entry product is a premium Korean napa cabbage kimchi.

The company revealed that this napa cabbage kimchi utilizes a recipe crafted by Kim Song-ki, a distinguished Korean master cook and the company’s head chef. The product prides itself on high-quality ingredients, sourced from the best seasonal regions.

The cabbage is procured from Yeongwol in Gangwon Province and Haenam in South Jeolla Province. In contrast, the red pepper powder is derived from peppers gathered from fields directly overseen by Lotte Hotels, situated in Yeongyang, North Gyeongsang Province.

The seasoning blend incorporates premium salted fish, salted yellow corvina, freshly frozen sea-caught shrimp, and Shinan sun-dried salt, which undergoes a purification process over four years. In line with their commitment to quality, the company emphasized that artificial sweeteners are absent from their kimchi.

Lotte's kimchi will debut on Lotte Home Shopping come August 12 and will be available on Kakao Makers starting August 14. Plans are in motion to broaden its distribution across other e-commerce platforms beginning next month.

Write to Mi-Kyoung Lee at capital@hankyung.com
##Lotte Hotel & Resorts Kimchi ##Lotte cabbage Kimchin #lotte kimchi

US set to emerge as top global buyer of Korean kimchi: Daesang

US set to emerge as top global buyer of Korean kimchi: Daesang

Daesang's world-famous Jongga brand kimchi (Courtesy of Daesang)  South Korean kimchi exports to the US have soared since the pandemic as local distribution channels expanded and cooking at home increased, according to a major manufacturer of the fermented cabbage side dish. Seoul-bas

Lotte Hotel forms new mileage partnership with Singapore Airlines

Lotte Hotel forms new mileage partnership with Singapore Airlines

On Wednesday, Lotte Hotels & Resorts announced its new mileage partnership with Singapore Airlines, marking the hotel group's first international airline partnership. Previously, Lotte Hotel had only partnered with Korean Air and Asiana Airlines.To celebrate the new partnership, Lotte Hotel will

Kimchi exports to US reach record high of $27 million so far this year 

Kimchi exports to US reach record high of $27 million so far this year 

Cabbage kimchi is the most common type of kimchi  Exports of kimchi to the United States increased steadily to reach a record high of $26.7 million worth of the fermented dish between January and November this year when compared to the same period in previous years. The Ministry of Ag

Price of napa cabbage, key kimchi ingredient, keeps soaring

Price of napa cabbage, key kimchi ingredient, keeps soaring

A shopper considers whether to buy napa cabbage after checking the price at a market in Gwangju on September 13 The price of napa cabbage continues to soar in South Korea. Hit by heavy rainfall during its harvest season, Gangwon Province suffered from a lackluster cabbage harvest this year

Lotte Hotel Yangon: Pain for POSCO International, Hotel Lotte

Lotte Hotel Yangon: Pain for POSCO International, Hotel Lotte

Lotte Hotel Yangon South Korea’s POSCO International Corp. and Hotel Lotte Co. have been suffering from sluggish earnings of their five-star hotel in Yangon, Myanmar, blamed on COVID-19 and a military coup.POSCO International, a sister trading company of the world’s sixth-largest st
(* comment hide *}