Daesang launches alternative sweetener brand Sweevero

The S.Korean food company plans to accelerate its presence in the global low-calorie alternative sweetener market

Daesang launches alternative sweetener brand Sweevero
Hun-Hyoung Ha 1
2024-01-16 10:51:07 hhh@hankyung.com
Food & Beverage

South Korean food company Daesang Corp. announced on Tuesday that it is launching the integrated brand "Sweevero" for alternative sweeteners like allulose.

Sweevero is a combination of the English word "sweetness" and the Italian word "vero," meaning "true sweetness."

Daesang aims to lead the global low-calorie alternative sweetener market through the Sweevero brand, with a focus on expanding into the largest market, North America, and exploring new markets in Southeast Asia and Europe.

In South Korea, Daesang plans to expand its business-to-consumer allulose business through the CheongJeongWon brand. The company has established the largest domestic allulose production base in its Gunsan starch factory to meet the growing demand for low-calorie sweeteners.

"Leveraging our exclusive technological expertise in the ingredient sector accumulated over 67 years, we aim to introduce differentiated products and lead the global market," said Kim Tae-yong, head of Daesang's ingredient marketing team.

Write to Hun-Hyoung Ha at hhh@hankyung.com
#Daesang #Sweevero #alternative sweetener #allulose #CheongJeongWon #korea daesang #daesang sweevero #sweevero sweetener

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