SK Telecom sees rise of personal AI assistants as game changer

SK Telecom CEO expects its global AI joint venture to develop telco LLMs this year, which partners can use

SK Telecom CEO Ryu Young-Sang speaks to the press at the Mobile World Congress (MWC) 2024 in Barcelona on Feb. 26, 2024 (Courtesy of Yonhap)
SK Telecom CEO Ryu Young-Sang speaks to the press at the Mobile World Congress (MWC) 2024 in Barcelona on Feb. 26, 2024 (Courtesy of Yonhap)
Ji-Eun Jeong 3
2024-02-27 16:57:42 jeong@hankyung.com
Artificial intelligence

BARCELONA – SK Telecom Co., South Korea’s top mobile carrier, sees the emergence of personal artificial intelligence assistants as a game changer in the AI industry, which is expected to bring opportunities for telecommunications service providers in the sector currently dominated by Big Tech companies, its CEO said.

“That is the future that A. is dreaming of,” SK Telecom CEO Ryu Young-Sang told reporters on Monday, referring to the company’s AI service, on the sidelines of the Mobile World Congress (MWC) 2024, the world’s top telecommunications technology event, in Barcelona. “That will create a huge market.”

“We have yet to develop a perfect game changer service with A.,” Ryu said. “But we are preparing a separate personal AI assistant service for the global market.”

The comments came as SK Telecom aims to transform itself into an AI company from a mobile carrier.

Ryu said major global tech giants will not necessarily dominate the personal AI assistant sector, adding startups or telcos could develop such game changers.

He hoped SK Telecom’s global AI joint venture partners with heavyweights such as Europe’s largest telecommunication service provider Deutsche Telekom AG to co-develop personal AI assistants.

TO INTRODUCE LLMS FOR TELCOS THIS YEAR

Earlier in the day, SK Telecom, Deutsche Telekom, SoftBank Group Corp., Singapore Telecommunications Ltd. (SingTel) and the United Arab Emirates’ e& agreed to establish a joint venture to develop large language models (LLMs), specifically tailored to the needs of telecommunication companies.

“I expect the LLMs to achieve a level by which not only SK Telecom but also the GTAA founding members can use them within this year,” Ryu said. The South Korean company set up the Global Telco AI Alliance (GTAA) in July 2023 with Deutsche Telekom, SingTel and e&.

The four telecommunications service providers with a combined 1.3 billion users worldwide aim to expand the GTAA.

“It is a key to attract more telecommunications service operators to the GTAA. We can target up to triple digits,” Ryu said, although he thinks the GTAA should have only one member company per country.

Ryu emphasized the importance of LLMs for specific industries.

“The gap is expected to significantly widen between operators that are in industries creating vertical LLMs and those that are not,” he said, referring to language models that undergo specialized training in a specific domain or industry.

“Once we create a vertical LLM through the alliance, we can change the entire landscape and gain the upper hand in competition with other industries.”
(Courtesy of SK Telecom)
(Courtesy of SK Telecom)

AI DATA CENTER

Ryu expected AI data center and semiconductor companies to cash in on rapid growth in the intelligence of machines and software market.

SK Telecom is accelerating its AI data center business while hoping Sapeon Inc., spun off from the mobile carrier, develops AI semiconductors.

“The AI data center market will be explosive,” Ryu said. “We may start a visible AI data center service in Korea within this year.”

“Demand for Sapeon’s NPUs is predicted to grow if the AI sector focuses more on reasoning in the future,” he added, referring to neural processing units.

Write to Ji-Eun Jeong at jeong@hankyung.com
 
Jongwoo Cheon edited this article.

Softbank to join SK Telecom-led global AI joint venture

Softbank to join SK Telecom-led global AI joint venture

Deutsche Telekom Chairman Timotheus Höttges (from left), Deutsche Telekom Board Member Claudia Nemat, e& CEO Hatem Dowidar, SK Group Chairman Chey Tae-won, SingTel Group CEO Yuen Kuan Moon, SK Telecom CEO Ryu Young-sang and SoftBank Corp. Chief Information Security Officer Tadashi Iida po

SK Telecom gears up for AI leap in 2024

SK Telecom gears up for AI leap in 2024

SK Telecom booth showcases a variety of AI technologies at CES 2024 (Courtesy of News1 Korea) SK Telecom Co., South Korea’s largest mobile carrier, will expedite its transition into an artificial intelligence company this year after its operating profit jumped nearly 10% last year from th

SK Telecom considers adding LLM to iPhone recording app

SK Telecom considers adding LLM to iPhone recording app

SK Telecom's AI personal assistant A. app (Courtesy of SK Telecom) LAS VEGAS -- SK Telecom Co. is considering adding a large language model (LLM) to its iPhone call-recording app for the first time in the industry, an executive said on Wednesday, as the leading South Korean mobile carrier aims

Nvidia challenger Sapeon unveils new AI chip for data centers

Nvidia challenger Sapeon unveils new AI chip for data centers

Sapeon Chief Executive Officer Ryu Soojung introduces the X330 to the press in Seoul (Courtesy of Yonhap) Sapeon Inc., a semiconductor startup backed by South Korea’s second-largest conglomerate SK Group, on Thursday unveiled a new artificial intelligence chip for data centers to join the

SK Telecom’s Q3 profit up on brisk data center, cloud sales

SK Telecom’s Q3 profit up on brisk data center, cloud sales

SK Telecom Co.'s third-quarter operating profit increased 7% on-year, becoming the only South Korean mobile carrier posting an on-year gain in profit in the quarter largely thanks to the robust performance of its data center and cloud businesses. The top Korean telecom company reported in a re

(* comment hide *}