In Korean food prices, everything’s up: Now it’s dried seaweed's turn

The Korean government’s grip on prices is expected to weaken following the general election defeat

CJ CheilJedang's Bibigo seaweed (gim) snack
CJ CheilJedang's Bibigo seaweed (gim) snack
Hun-Hyoung Ha 3
2024-04-18 20:30:20 hhh@hankyung.com
Economy

First, it was groceries. Then came fried chicken and hamburgers. Now, it’s seasoned seaweed products, chocolate and ice creams.

As in other countries, food prices in South Korea keep going up -- with everyone biting their nails, hoping for moderating prices of everyday food and goods soon.

Chances are slim, however, as price hikes are not just limited to Korea but universal.

Also, the Yoon Suk Yeol government’s grip on consumer prices is expected to weaken following the April 10 generation elections, in which Yoon's party suffered a crushing defeat, analysts said.

On social network services, it’s not uncommon to see posts saying “While dining out costs climb, eating in also costs us a lot.”

Mom's Touch's extra spicy burger
Mom's Touch's extra spicy burger

Over the past week, fried chicken and hamburger franchises in Korea sharply bumped up their food prices, pent up for several weeks before the parliamentary election.

Goobne Chicken, a roasted chicken franchise company, raised the prices of its nine menu items by 1,900 won ($1.36) each, or by double digits, on Monday.

Processed food companies are set to follow suit after almost freezing their prices over the past year in line with the government's policy efforts to keep inflation under control.

Lotte Wellfood Co. and other domestic food companies recently proposed to the government that they raise the prices for seasoned seaweed, chocolate and other food by 15-30% on average.

Goobne Chicken raises its food prices for the first time in two years
Goobne Chicken raises its food prices for the first time in two years

NOW, IT’S GIM’S TURN

According to industry officials, Sung Gyung Food Co., a leading Korean maker of seasoned laver, called gim or kim in Korean, recently raised gim prices by 10% on average.

Sung Gyung Food’s rivals such as Kwangcheonkim Co. and Dae Chun Foods Co. have also raised their gim prices by up to 20%.

Bigger food companies, including Dongwon F&B Co. and CJ CheilJedang Corp., are only days away from taking similar steps, analysts said.

Gim price hikes have been anticipated.

According to the Korea Maritime Institute, the wholesale price of dried seaweed rose 33.7% last month from a month earlier. Compared with the year-earlier period, prices surged 78%, data showed.

The won fell to a 17-month low vs the dollar earlier this week on inflation and reduced US and BOK rate cut bets
The won fell to a 17-month low vs the dollar earlier this week on inflation and reduced US and BOK rate cut bets

The global fever over Korean food or K-food, including gimbap (kimbap), or seaweed-wrapped rice rolls, has also led to a gim supply shortage, driving gim prices higher.

The country’s exports of dried seaweed reached a record 1.03 trillion won, or $790 million, in 2023, up 22% from the previous year, according to the Korea Customs Service.

‘CHOCOFLATION’

Chocolate prices are also flying high, buoyed by price spikes of cocoa, which have never been so expensive.

Lotte Wellfood, the maker of Ghana Chocolate, plans to hike prices of its chocolate and ice cream products by 12% on average on May 1.

On the New York Futures Exchange, the price of cocoa futures hit an all-time high of $11,001 a ton on Monday, up 150% from the start of this year.

Cocoa prices have hovered around $2,000-$3,000 a ton over the past decade.

Belgian chocolate brand Pierre Marcolini
Belgian chocolate brand Pierre Marcolini

Sugar prices are also on an uptrend.

CJ CheilJedang has hiked the prices of its white sugar products by 14% on average over the past year.

The Korean currency’s steep decline versus the US dollar has added upward pressure on food prices.

Last week, the won weakened to its lowest level in 17 months against the dollar after stronger-than-expected US inflation data dented hopes that the Federal Reserve and the Bank of Korea will move to support their economies.

Write to Hun-Hyoung Ha at hhh@hankyung.com

In-Soo Nam edited this article.

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