LG Uplus analyzes ad performance with GenAI

It introduced generative AI to integrated advertising platform U+AD to deliver data to advertisers within one minute

LG Uplus analyzes ad performance with GenAI
Ju-Hyun Lee 1
2024-06-03 16:46:17 deep@hankyung.com
Tech, Media & Telecom

South Korea's LG Uplus Corp. announced on Monday that it has introduced generative AI technology to its integrated advertising platform U+AD, adding a function to analyze advertising performance.

LG Uplus conducts advertising business through its IPTV service U+tv, utilizing real-time broadcasting, VOD and mobile banners on platforms and the web.

The company receives advertising requests from around 500 brands annually.

The newly integrated generative AI automatically analyzes advertising performance data, which was previously investigated in chart or graph formats, and delivers the analysis results to advertisers in the form of a report within one minute.

LG Uplus explained that advertisers can easily check their advertising performance at a glance and set advertising strategies based on the data.

The company mentioned that it could provide analyses based on advertisers' requirements, such as comparing advertising performance with competitors.

LG Uplus plans to introduce its proprietary AI brand "ixi" into the advertising platform to enhance these functions. Furthermore, it aims to pursue a hyper-personalization strategy by delivering customized product advertisements using ixi.

Write to Ju-Hyun Lee at deep@hankyung.com
#LG Uplus #U+AD #U+tv #generative AI #integrated advertising platform

HS Ad unveils LG Uplus ad created by 100% AI

HS Ad unveils LG Uplus ad created by 100% AI

South Korea's HS Ad Inc., an advertising agency affiliated with LG Group, announced on Monday that it launched LG Uplus Corp. 's brand advertising campaign, created entirely using artificial intelligence (AI), for the first time in South Korea.This advertisement is the first in the country t

Kakao joins hands with LG Uplus to enter EV charger market

Kakao joins hands with LG Uplus to enter EV charger market

LG Uplus and Kakao Mobility signed an EV charger joint venture agreement in June 2023 Kakao Mobility Corp., South Korea’s largest taxi-hailing platform, is set to make inroads into the electric vehicle charging market by setting up a joint venture with LG Uplus Corp., a mobile and broadba

LG Uplus to ramp up AI investment by up to 40% in 2024

LG Uplus to ramp up AI investment by up to 40% in 2024

LG AI Research Chief Bae Kyunghoon unveils Exaone 2.0, an upgraded hyperscale AI, on July 19, 2023, at LG Sciencepark in Seoul (Courtesy of LG) SILICON VALLEY – LG Uplus Corp., the third-largest mobile carrier in South Korea seeking to transform into a platform company, will expand its in

LG Uplus, Mobirix to jointly develop car infotainment

LG Uplus, Mobirix to jointly develop car infotainment

South Korea's LG Uplus Corp. announced on Tuesday that it signed a memorandum of understanding (MOU) with the domestic mobile game developer Mobirix Co. to develop games dedicated to vehicles. The partnership aims to expand LG Uplus's car infotainment business. LG Uplus will levera

LG Uplus unveils AI Callbot at Cuckoo call center

LG Uplus unveils AI Callbot at Cuckoo call center

South Korea’s LG Uplus Corp. announced on Tuesday that it will introduce the smart customer support solution artificial intelligence (AI) Callbot to the call centers of domestic home appliance maker Cuckoo Electronics Co. and its rental arm Cuckoo Homesys Co.AI Callbot is a voice-based A
(* comment hide *}