Hyundai Motor Group, Oxford Univ. establish Foresight Center

Hyundai Motor Group announced on Tuesday that it partnered with the University of Oxford and established the Oxford-Hyundai Motor Group Foresight Center at Oxford’s Convocation House on July 8.

The Foresight Centre is dedicated to exploring the Group’s long-term vision and strategic direction. It will strengthen the Group’s ability to proactively shape the future and identify critical focus points to address future geopolitical shifts and risks in advance.

The Center will conduct innovative research to advance progress for humanity and facilitate interdisciplinary conversations between government agencies, academia, and industry experts to develop long-term insights into future societal trends.

According to the group, the University of Oxford, renowned for its Oxford Scenario Planning Approach (OSPA), has strong expertise in reshaping industry perspectives and conceiving long-term corporate directions.

The Foresight Center will engage with the Group’s open innovation network across key locations, including the US, China, India, Germany, and Singapore.

The Foresight Center will be directed by Professor Rafael Ramirez, widely respected for his expertise in future scenario planning, and co-directed by Titular Associate Professor Trudi Lang, who also brings extensive knowledge and experience in strategic foresight.

Write to Jin-Won Kim at jin1@hankyung.com