Hyundai Dept. Store virtual idol pop-ups attract 100,000

The Hyundai Seoul recorded total sales of $5.25 mn from pop-up stores at Isegye Idol, StelLive, and Plave

The Hyundai Seoul
The Hyundai Seoul
Jae-Kwang Ahn 1
2024-03-18 13:48:00 ahnjk@hankyung.com
Retail

South Korea's Hyundai Department Store Co. said on Monday that its pop-up stores of the three virtual idol groups at The Hyundai Seoul attracted over 100,000 visitors in a month.

The sales of the pop-ups to showcase Isegye Idol, StelLive, and Plave ran from Feb. 15 to Mar. 17 exceeded 7 billion won ($5.25 million). 

According to the department store industry, a typical pop-up store in the fashion sector generates about 1 billion won in monthly sales.

Located in Yeouido, The Hyundai Seoul is a prime venue for such pop-up events, with over 56% of its last year's sales originating from customers in the metropolitan area, residing over 10 km away.

The entertainment-related pop-up sales, including those from virtual idol promotions, accounted for 72.3% of the metropolitan area's total sales.

Write to Jae-Kwang Ahn at ahnjk@hankyung.com
##Isegye Idol StelLive Plave ##virtual idol ##Hyundai Department Store ##The Hyundai Seoul

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