Shortt gets 400 mn views in one year in SE Asian market

The company has successfully executed short form campaigns for S.Korean companies and brands such as Cosrx and LG H&H

Shortt gets 400 mn views in one year in SE Asian market
Ju-Hyun Lee 1
2024-02-14 15:02:21 deep@hankyung.com
Tech, Media & Telecom


Shortt, a South Korean short form content company, announced on Wednesday that it has got a total of 400 million views of its campaigns for South Korean firms and brands in Southeast Asia in one year.

The company worked on the "LayerYourSPF" campaign for the domestic skincare brand Cosrx in Indonesia, the Philippines, Malaysia, and Vietnam. All videos using the hashtag generated 200 million views.

The company also worked on the brand campaign "AngelAquaSoothing", which was LG H&H Co. 's Beyond in Vietnam. In total, the videos with that hashtag received 60 million views.

Write to Ju-Hyun Lee at deep@hankyung.com
#Shortt #short form content #Southeast Asia #Cosrx #LG H&H

Naver to launch short-form service on portal’s front page

Naver to launch short-form service on portal’s front page

South Korea’s top online portal Naver Corp. said on Wednesday it is strengthening its short-form content service on surging demand for video content that is less than a minute long.When launched, it will be the first time for the Korean tech giant to provide a platform solely dedicated t

South Korea’s tech giants bolster short-form video content services

South Korea’s tech giants bolster short-form video content services

Naver Moment allows bloggers to edit short-form videos to upload directly onto Naver Blog South Korea’s tech behemoth Naver Corp. is poised to strengthen its short-form content service on surging demand for video content that is less than a minute long. Naver sent out a proposal to i
(* comment hide *}