Paris Baguette to enter Middle Eastern halal market

The S.Korean leading bakery chain brand aims to expand into 12 Middle Eastern and African countries by 2033

Hur Jin-soo, SPC Group President (right) and Mohammed Galadari, Chairman of Galadari Brothers Group
Hur Jin-soo, SPC Group President (right) and Mohammed Galadari, Chairman of Galadari Brothers Group
Kyeong-je Han 1
2023-10-23 15:32:44 hankyung@hankyung.com
Food & Beverage

Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Monday it has signed a memorandum of understanding (MOU) with UAE-based Galadari Brothers Group for expanding into the Middle Eastern halal market in Saudi Arabia. 

SPC Group executives are visiting the Middle Eastern country as a member of the business delegation accompanying South Korean President Yoon Suk Yeol during his state visit to Saudi Arabia. The MOU ceremony was held in Fairmont Riyadh. SPC Group President Hur Jin-soo and Chairman of Galadari Brothers Group Mohammed Galadari attended. 

This deal aligns with the SPC Group’s goal of tapping into the $2 trillion global halal market. In June last year, The group broke ground a new factory for halal-certified foodstuffs in Johor Bahru, Malaysia.

Founded in 1961, Galadari Brothers Group is a global conglomerate with media, automotive, and food businesses. The group has operations in the Middle East, including Saudi Arabia and Qatar, as well as in the UK, Australia, and Sri Lanka. Especially, the group has more than 1,000 restaurants in Middle Eastern countries.

SPC Group plans to form a joint venture with Galadari Brothers in next year and open Paris Baguette’s stores in 12 countries in the Middle East and Africa by 2033, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, and Bahrain. The products in stores will be supplied in its halal-certified plant in Johor Bahru, Malaysia, which is scheduled for completion next year.

Paris Baguette has been expanding its business overseas since 2004, starting with China. It operates more than 500 stores in 10 countries including the US, France, the UK, Canada, Singapore, Vietnam, Cambodia, Indonesia, and Malaysia. Paris Baguette's overseas sales exceeded 600 billion won ($44.32 million) last year.

Write to Kyeong-je Han at hankyung@hankyung.com
#Paris Baguette #Middle East #halal market #Saudi Arabia #South Korean President Yoon Suk Yeol #SPC Group #Galadari Brothers Group

Paris Baguette to open nine new North American stores in Sept.

Paris Baguette to open nine new North American stores in Sept.

Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Wednesday that it plans to open nine new stores in North America this month, bringing the total number of stores in the region to 150.The announcement comes as Paris Baguette continues its rapid expansion in the reg

SPC supports vulnerable communities in New York

SPC supports vulnerable communities in New York

Paris Baguette North America Chief Strategy Officer Hur Jin-soo, New York City Mayor Eric Adams and Chairman of the American Chamber of Commerce in Korea James Kim  South Korea's major food company SPC Group has taken steps to improve its brand image in the United States by offering baking

Paris Baguette to showcase at London Franchise Show 2023

Paris Baguette to showcase at London Franchise Show 2023

Paris Baguette Battersea Power Station store in London, UK Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Friday that it will participate in the London International Franchise Show 2023, which is set to take place on April 14 and 15 in London.The event aims to co

Paris Baguette expands to Canada with first store in Toronto

Paris Baguette expands to Canada with first store in Toronto

SPC, the South Korean food and beverage conglomerate, announced the opening of the first Paris Baguette store in Toronto, Canada, on March 23. The move brings Paris Baguette's global presence to ten countries.The store, located on the first floor of the Yonge Sheppard Centre, covers an area of

Korea’s SPC Samlip, Siam Makro to tie up for Thai bakery business

Korea’s SPC Samlip, Siam Makro to tie up for Thai bakery business

SPC Group VP Heo Hee-soo (second from left) and Siam Makro executives sign partnership agreement for SPC Samlip's entry into the bakery business in Thailand SPC Samlip Corp., a unit of South Korea’s food and bakery giant SPC Group, said on Monday it has forged a business partnership with

SPC Group adopts integrated safety check system app for all biz sites

SPC Group adopts integrated safety check system app for all biz sites

South Korea's SPC Group on Wednesday said it has developed an app for an integrated safety inspection system using information and communications technology used at all of its business sites.The move is part of the group's strategy to boost safety management after an accident occurred in Octob

Paris Baguette enters Malaysia, eyes $2 trillion halal market 

Paris Baguette enters Malaysia, eyes $2 trillion halal market 

Illustrated projection of the future Johor Bahru bakery plant (Courtesy of SPC Group) SPC Group’s bakery franchise Paris Baguette has chosen Malaysia as its eighth overseas market. The decision aligns with the food and beverage behemoth’s goal of tapping into the $2 trillion global

F&B giant SPC Group acquires Lina’s to ramp up global expansion

F&B giant SPC Group acquires Lina’s to ramp up global expansion

A Lina's location in Marlesherbes, France South Korea’s food and beverage conglomerate SPC Group announced Tuesday it has acquired French casual coffee chain Lina’s Développement. The conglomerate’s European holding company SPC Euro bought a 100% stake in Lina's

(* comment hide *}