Kolmar Korea to establish new cosmetics production base in Sejong City

The Korean beatuy ODM is preparing for domestic and overseas market demand expansion for color cosmetics

Kolmar Korea's Sejong plant
Kolmar Korea's Sejong plant
Jiyoon Yang 1
2023-01-25 16:02:13 yang@hankyung.com
Beauty & Cosmetics

South Korea's cosmetic original design manufacturer Kolmar Korea said Wednesday that it would establish a cosmetics production base equipped with artificial intelligence technology in Sejong City 120 kilometers south of Seoul.

The company aims to respond to the rising demand for cosmetic items such as color cosmetics, due to the recent lifting of the mask mandate and moving into the COVID endemic era.

The company revealed that it would secure a 58,895-square-meter site and build a cosmetics plant that can produce 2.2 billion units annually. There will also be an eco-friendly logistics center at the site. Construction is scheduled to start in the first quarter of this year and will be completed in 2024.

Once the plant is completed, Kolmar Korea will be able to increase its production capacity of domestic basic and color cosmetics to 870 million units in a year. In particular, the company's color cosmetics production capacity will be about 80% improved compared to the current level.

In the process of designing the new plant, the company focused mostly on maximizing productivity. To this end, AI technology will be applied to the production process. The key point in this is to find the optimal process with the lowest defect ratio through AI big data analysis and to apply it by each item quickly.

There is also a halal warranty scheme within the plant. The company plans to respond to the demand for halal markets in the Middle East and Southeast Asia, which are attracting keen attention from cosmetic purveyors as a market with high growth potential.

Eco-friendly distribution centers are also built together with production facilities. The distribution centers will be operated with 100% renewable energy sources and plan to install solar power panels on the entire building's roofs.

Write to Jiyoon Yang at yang@hankyung.com

Kolmar Korea to enter $22 billion UAE Halal cosmetics market

Kolmar Korea to enter $22 billion UAE Halal cosmetics market

Officials from the UAE and Kolmar pose for a photo after a meeting at Kolmar Korea's headquarters in Sejong Kolmar Korea Co., a supplier to global cosmetics brands such as Estee Lauder, is set to enter the 30 trillion won ($22 billion) Halal beauty market in the United Arab Emirates.The Korean

Cosmetics brands shift to video influencers from celebrities

Cosmetics brands shift to video influencers from celebrities

An audition program for content creators hosted by Leferi, a video influencer marketing firm (Courtesy of Leferi)  As influencers on YouTube and social media platforms are becoming central to the marketing efforts of companies, South Korean cosmetics brands are stepping up efforts to find

K-beauty boom makes S.Korea the fourth-largest cosmetics exporter

K-beauty boom makes S.Korea the fourth-largest cosmetics exporter

Cosmetics industry sees continued export growth for two straight decades K-beauty has emerged as a global trend, thanks to the development of innovative products and the flourishing Korean wave, or hallyu. In particular, cosmetics are among the export items showing a steady export growth trend si

(* comment hide *}