Naver Map sees 30% increase in foreign user base

It dominates S.Korean travel and transportation app market, expanding multilingual support

Naver Map sees 30% increase in foreign user base
Ju-Hyun Lee 1
2024-09-02 11:02:01 deep@hankyung.com
Tech, Media & Telecom

The foreign users of Naver Map, the map service of South Korea's online platform giant Naver Corp., have a 30% increase from last year. 

Naver Map boasts nearly three times as many users as Google Maps, the world's largest map application.

According to Naver on Sunday, the average daily active users (DAU) of Naver Map in foreign languages increased by 30.8% in August compared to last year.

While Naver has not disclosed the exact number of DAUs, market research firm IGAWorks estimates that the app had around 6.894 million DAUs last month.

Industry estimates suggest that 20% of these users access the app in a foreign language.

Naver Map continues to dominate the domestic travel and transportation app market in South Korea. As of July, 62% of all travel and transportation app users in the country were using Naver Map, far ahead of Tmap (40%), Kakao Map (26%), and Google Maps (22%).

A March survey by the Korea Tourism Organization further highlighted Naver Map's popularity among foreign visitors to Korea. 56.2% of them used it, compared to 33.9% who used Google Maps.

Naver has recently expanded its multilingual support, adding more detailed information in English, Chinese, and Japanese.

This includes keyword reviews, business hours, takeout options, reservations, pet-friendly amenities, and group availability.

The company plans to extend this support to include features like location filters and comprehensive reviews.

In July, Naver enhanced its navigation features for Korean users, adding disaster information and a CCTV feature to view accident scenes in real time.

Write to Ju-Hyun Lee at deep@hankyung.com
#Naver #Navr Map #Google Maps

IGIS, Naver Labs to develop tech convergence space platform

IGIS, Naver Labs to develop tech convergence space platform

South Korea’s IGIS Asset Management Co. said on Wednesday that it signed a memorandum of understanding (MOU) with six companies, including Naver Labs, for the joint development of a Tech Convergence Space Platform.The MOU participants include IGIS Asset Management, IGIS Value Plus REIT,

Naver’s HyperCLOVA X Vision proves a picture is worth a thousand words

Naver’s HyperCLOVA X Vision proves a picture is worth a thousand words

Naver unveils its hyperscale AI platform HyperCLOVA X on Aug. 24, 2023 A picture is worth a thousand words, as the adage goes, stressing the power of vision over text.People also say eyes are windows to the soul, emphasizing the importance of humans’ ability to take in nuanced visual info

Naver Cloud takes the lead in Korea’s public AI business

Naver Cloud takes the lead in Korea’s public AI business

Naver Cloud DEO Kim Yoo-won (File photo by Naver) South Korean online giant Naver Corp.'s cloud subsidiary is expanding its presence in the country’s public artificial intelligence market by winning a series of project deals given intensifying competition in the sector amid a rise in gove

Naver launches Saudi digital twin project for smart cities

Naver launches Saudi digital twin project for smart cities

Naver's virtual simulations of cities based on digital twin platforms South Korean internet giant Naver Corp. and the Saudi Arabian government have started a five-year project to build digital twin platforms for Riyadh and four other major cities in the Middle Eastern country.Naver said on Tues

Naver Whale features in Renault Korea vehicles

Naver Whale features in Renault Korea vehicles

South Korea’s homegrown web browser Whale, developed by Naver Corp., will be installed in Renault Korea cars. Naver Cloud announced on Friday that it developed a car-optimized browser and installed it in the Renault Korea SUV Grand Koleos.This installation is part of a memorandum of und
(* comment hide *}