Activist fund Oasis boosts Korea team amid investor-friendly policy shift

Hong Kong-based activist fund Oasis Management is ramping up hiring for its Korea team as Seoul’s push to boost corporate value and strengthen...

Korean activist investors to routinize campaigns throughout year

South Korea’s activist investors are set to routinize campaigns all year long rather than launch fresh moves only before annual general meetin...

KB Kookmin Card, UnionPay to cooperate on marketing

South Korea's KB Kookmin Card said on Tuesday it signed a memorandum of understanding (MOU) with China's UnionPay to cooperate on marketing. ...

Hyundai Motor to invest $479 million in Malaysia

Hyundai Motor Co. said on Tuesday that it plans to invest $479 million in Malaysia over five years, starting in 2025.The South Korean automaker stat...

LG Electronics releases World Food Day campaign

LG Electronics Inc. said on Tuesday that it will display World Food Day on outdoor billboards in Times Square, New York, and Piccadilly Circus, Lond...

No Korean firms make it onto Korea’s top five mobile games list

No South Korean game titles developed by domestic game developers made it onto the list of the country’s top five mobile games last month, ind...

Innocean produces Hyundai Motor ad using GenAI

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, said on Friday that it launched three new digital campaigns...

LG screens World Environment Day campaign in New York, London

LG Electronics Inc. announced on Monday that it has screend the World Environment Day (June 5) campaign video on its outdoor billboards in New York'...

Shortt gets 400 mn views in one year in SE Asian market

Shortt, a South Korean short form content company, announced on Wednesday that it has got a total of 400 million views of its campaigns for South Ko...

POSCO Int’l wins Mercury Awards for video ad

POSCO International Corp. announced on Tuesday that it has received the Honors Award in the Corporate Identity Video category at the prestigious Mer...

Rise of Korean activist investors at home

As the annual general shareholders’ meeting season is approaching fast, publicly traded companies in South Korea are readying for a swath of p...

Songzio opens pop-up store in Printemps dept. store

Songzio, the South Korean first-generation designer brand, opened a pop-up store at Printemps Haussmann, a prestigious Parisian department store k...

Yen hits 15-year low vs Korean won on less hawkish BOJ

The yen on Friday plunged to the weakest level in more than 15 years against the South Korean won as the Japanese central bank’s recent change...

LG Electronics boosts 'Life's Good' campaign in Tennessee

South Korea's electronics giant LG Electronics Inc. has commenced various community support initiatives in Tennessee, one of its key production hubs...

NewJeans selected as global ambassador for Pepero

Lotte Wellfood announced on Friday that it has appointed K-pop girl group NewJeans as the global ambassador for its iconic snack brand, Pepero. Know...

CJ's Bibigo launches new global campaign

South Korean food giant CJ CheilJedang Corp.'s flagship brand Bibigo is engaging with consumers worldwide through a new campaign. The company announ...

Samsung's Bespoke Goes On campaign video exceeds 20 mn views

Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...

Dior to open Tears capsule collection pop-up store in Seoul

Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...

Samsung unveils global campaign video of Galaxy Z

Samsung Electronics Co. has announced the release of a new global campaign video ahead of the unveiling of the new foldable phone series on July 26....

S.Korean gov't unveils new K-tourism video ads

The South Korean Ministry of Culture, Sports, and Tourism, along with the Korea Tourism Organization, announced on Tuesday that they have launched t...

Cheil Worldwide wins Grand Prix at Cannes Lions 2023

South Korea's leading ad agency and marketing company Cheil Worldwide clinched nine awards, including the coveted Grand Prix, at the esteemed Cannes...

TikTok embraces BTS' 10th debut anniversary hashtag campaign

Global short-form video platform TikTok announced on Friday that it will collaborate with "2023 BTS Festa" to celebrate BTS' 10th debut anniversary ...

South Korea’s MSCI campaign has time problem

It’s that time of year again, when South Korea turns on the charm offensive to impress the gang at MSCI to win developed market status.And Presi...

BOK to hold rate on Tuesday as inflation, growth ease

South Korea’s central bank was widely expected to leave its policy interest rate unchanged this week as inflation slows amid fears of a recess...

CJ undertakes educational programs for ethnic minorities in Vietnam

South Korea's CJ Group announced on Wednesday that it will undertake a "Second Girls Education Project" for the Vietnamese ethnic minority.The proje...

S.Korea's Innocean wins awards in 5 categories at AD Awards of the Year

Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the m...

HYBE kicks off campaign to win over SM shareholders

Bang Si-hyuk, founder and chairman of the BTS label HYBE Co., has kicked off his campaign to gather support from institutional investors to take con...

Korea's Innocean wins eight awards at Spikes Asia advertising festival

South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...

Samsung launches new TV ad campaign in London ahead of global release

Samsung Electronics Co. is ramping up its marketing efforts for its latest line of high-end TVs, including the 2023 Neo QLED 8K model, with a giant ...

BOK holds rates as it lowers growth, inflation forecasts

South Korea’s central bank held its policy interest rate unchanged on Thursday as it slashed forecasts for economic growth and inflation altho...